Grips Intelligence in-store data tracked across Menards, Lowe's and Amazon from January 1 to September 30, 2026 shows Rockwell, a brand of privately held Positec Tool Corporation, concentrating the vast majority of its sales in a single retailer. Menards accounts for 80.5% of year-to-date revenue, with Lowe's at 15.0% and Amazon trailing at just 4.2%, underscoring a notably retailer-dependent distribution footprint. Revenue has climbed 25.1% over the tracked period, including 11.2% month-over-month growth in the most recent reading. Average product price sits at $21.90 overall and reached $22.66 in the latest month, up 2.0% sequentially and 1.6% across the period. That combination of rising volume and firming price points suggests Rockwell is growing without leaning on discounting to do it.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 25% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rockwell on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Rockwell.
BY REVENUE
Rockwell sells 10% online and 90% offline. Online runs through 3 channels; offline through 2.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 34K ratings on 3 channels, Rockwell averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$40.06
Price
$163K
Revenue
$35.59
Price
$140K
Revenue
$23.12
Price
$107K
Revenue
$31.14
Price
$99K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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