GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards, Lowe's and Amazon shows Rockwell, a brand of privately held Positec Tool Corporation, generated steady offline momentum between January 1 and July 31, 2026. Menards dominates the brand's retail footprint with 78.7% of year-to-date revenue, well ahead of Lowe's at 16.0% and Amazon at just 4.8%. Revenue climbed 14.5% over the tracked timeseries window, including a 1.6% month-over-month gain in the most recent period. Average product price sits at $21.42 year-to-date, though the latest monthly reading of $22.10 marks a 2.0% increase and a 6.4% rise across the period. That combination of rising prices and expanding revenue suggests Rockwell is gaining shelf traction without discounting to do it.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Rockwell on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Rockwell.
BY REVENUE
Rockwell sells 11% online and 89% offline. Online runs through 3 channels; offline through 2.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 35K ratings on 3 channels, Rockwell averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$39.95
Price
$158K
Revenue
$33.45
Price
$133K
Revenue
$23.12
Price
$96K
Revenue
$31.14
Price
$90K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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