Home/Insights/Brands/RockwellProduct Intelligence - 2026 YTD USA

Rockwell

70K+

Products Sold, Jan to Sep 2026

500+

# Offline Stores

$21.92

Avg. Price

4.4

Avg. Rating

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Rockwell Market Overview

Grips Intelligence in-store data tracked across Menards, Lowe's and Amazon from January 1 to September 30, 2026 shows Rockwell, a brand of privately held Positec Tool Corporation, concentrating the vast majority of its sales in a single retailer. Menards accounts for 80.5% of year-to-date revenue, with Lowe's at 15.0% and Amazon trailing at just 4.2%, underscoring a notably retailer-dependent distribution footprint. Revenue has climbed 25.1% over the tracked period, including 11.2% month-over-month growth in the most recent reading. Average product price sits at $21.90 overall and reached $22.66 in the latest month, up 2.0% sequentially and 1.6% across the period. That combination of rising volume and firming price points suggests Rockwell is growing without leaning on discounting to do it.

Revenue Share by Channel
Data covers Menards, Lowe's, Amazon

Rockwell's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 25% from Jul to Sep.

Monthly revenue

Indexed values, 0-100

Rockwell's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.

Average price

Absolute values in $

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Rockwell's categories

REVENUE SHARE

Lowe's

Revenue distribution across product categories for Rockwell on Lowe's.

Lowe's

Categories by revenue share

Distribution in %

Rockwell's channels

REVENUE SHARE

Revenue distribution across tracked channels for Rockwell.

Channels by revenue share

Distribution in %

Rockwell's online vs offline revenue split

BY REVENUE

Rockwell sells 10% online and 90% offline. Online runs through 3 channels; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

10%

90%

Offline

Online channels

10%

Lowes.com
Amazon.com
HomeDepot.com

Offline channels

90%

Menards stores
Lowe's stores

Rockwell's customer ratings

BY REVIEW COUNT

Across 34K ratings on 3 channels, Rockwell averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 34K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Rockwell

BY REVENUE

Menards
Menards
#1Rockwell® Sonicrafter® Oscillating Multi-Tool End Cut Saw Blade Set - 6 Piece

$40.06

Price

$163K

Revenue

#2Rockwell® Sonicrafter® 1-3/8" End-Cut Carbide Oscillating Multi-Tool Saw Blade - 2 Pack

$35.59

Price

$140K

Revenue

#3Rockwell® Sonicrafter® 1-3/8" End-Cut Bi-Metal Oscillating Multi-Tool Saw Blade - 3 Pack

$23.12

Price

$107K

Revenue

#4Rockwell® 1-3/8" End-Cut Oscillating Multi-Tool Saw Blade - 10 Pack

$71.19

Price

$107K

Revenue

#5Rockwell® Sonicrafter® 1-3/8" End-Cut High Speed Steel Oscillating Multi-Tool Saw Blade - 3 Pack

$31.14

Price

$99K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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