GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rockwell generated an average product price of $22.41 across tracked retailers between January and April 2026. Menards.com dominated as Rockwell's primary retail channel, commanding an impressive 81.1% of total revenue share, followed by Lowes.com at 13.4% and Amazon at just 4.4%. Despite this strong retail concentration, Rockwell's average price decreased 10.7% over the tracked period, signaling potential promotional activity or shifting product mix. Overall, the brand saw solid topline momentum with revenue growing 18.8% during the period monitored. This heavy reliance on a single retailer for over four-fifths of revenue represents both a strength in channel partnership and a potential vulnerability worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 20% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Rockwell on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Rockwell.
BY REVENUE
Rockwell sells 10% online and 90% offline. Online runs through 3 retailers; offline through 2.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 25K ratings on 3 retailers, Rockwell averages 4.4★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.4
/ 5
From 25K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$33.72
Price
$128K
Revenue
$41.39
Price
$117K
Revenue
$23.98
Price
$71K
Revenue
$31.51
Price
$61K
Revenue
