GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards, Lowe's and Amazon from January 1 to August 31, 2026 shows Rockwell, a brand owned by privately held Positec Tool Corporation, generating an average product price of $21.47. Channel concentration is striking: menards.com accounts for 80.0% of year-to-date revenue, with lowes.com at 15.7% and Amazon trailing at just 4.0%. Momentum has been positive through the summer, with revenue up 12.9% month over month and 14.2% higher across the June 1 to August 31 window. Pricing has firmed in parallel, rising 2.3% over the same period to reach an average of $22.18. Together, the figures point to a brand leaning heavily on a single retail partner while converting modest price gains into accelerating revenue.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rockwell on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rockwell.
BY REVENUE
Rockwell sells 11% online and 89% offline. Online runs through 3 channels; offline through 2.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 33K ratings on 3 channels, Rockwell averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$39.95
Price
$152K
Revenue
$33.43
Price
$132K
Revenue
$23.12
Price
$98K
Revenue
$31.14
Price
$92K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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