GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Menards, Lowe's, and Amazon, Rockwell generated the vast majority of its in-store revenue at Menards, which held an 80.1% share, followed by Lowes.com at 14.5% and Amazon at just 4.5%. Over the tracked period Rockwell's overall revenue dipped 0.8%, though the most recent month showed momentum with a 12.7% month-over-month gain. The brand's average product price sat at $21.81, with pricing rising 3.9% across the period and up 4.3% in the latest month to $21.66. Grips Intelligence data also shows Menards' top sellers spanning a wide price range, from a 3-pack bi-metal oscillating saw blade at $23.56 to a 10-pack end-cut blade at $72.61. Taken together, the data points to a brand heavily concentrated in a single retail channel while steadily lifting its price points.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rockwell on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Rockwell.
BY REVENUE
Rockwell sells 10% online and 90% offline. Online runs through 3 channels; offline through 2.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 34K ratings on 3 channels, Rockwell averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$40.70
Price
$165K
Revenue
$33.82
Price
$149K
Revenue
$23.56
Price
$99K
Revenue
$31.29
Price
$88K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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