GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards, Lowe's and Amazon shows Rockwell, a brand of privately held Positec Tool Corporation, generated steady offline momentum between January 1 and July 31, 2026. Menards dominates the brand's retail footprint with 78.7% of year-to-date revenue, well ahead of Lowe's at 16.0% and Amazon at just 4.8%. Revenue climbed 14.5% over the tracked timeseries window, including a 1.6% month-over-month gain in the most recent period. Average product price sits at $21.42 year-to-date, though the latest monthly reading of $22.10 marks a 2.0% increase and a 6.4% rise across the period. That combination of rising prices and expanding revenue suggests Rockwell is gaining shelf traction without discounting to do it.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Rockwell on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rockwell.
BY REVENUE
Rockwell sells 10% online and 90% offline. Online runs through 3 channels; offline through 2.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 28K ratings on 3 channels, Rockwell averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$39.95
Price
$137K
Revenue
$33.06
Price
$111K
Revenue
$23.12
Price
$83K
Revenue
$31.14
Price
$79K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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