Rockwell

Rockwell Market Overview

According to Grips Intelligence data covering January–February 2026 across major home improvement retailers, Rockwell holds an average product price of $23.69 and generates the vast majority of its online revenue through menards.com, which accounts for a dominant 85.8% revenue share. Lowes.com follows as a distant second channel at 10.5%, while homedepot.com and Amazon together represent just 3.4% of the brand's total tracked revenue. During this period, Rockwell experienced a notable 23.8% month-over-month revenue decline, signaling potential seasonal softness or shifting demand. This heavy concentration on a single retailer presents both a strategic advantage in channel partnership and a potential vulnerability, making Rockwell's retail diversification a key trend to watch going forward.