GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Senco, a brand under Japan's Kyocera Corporation (TYO: 6971), across Home Depot, Lowe's, Menards, Ace Hardware and Amazon from January 1 to September 30, 2026. Home Depot dominates the brand's retail footprint with 50.6% of year-to-date revenue, roughly double Lowe's 25.3% share, while Menards (12.6%), Ace Hardware (8.7%) and Amazon (2.8%) split the remainder. The average product price sits at $74.45 across the tracked period, though the most recent month came in higher at $83.39 after a 7.6% month-over-month decline. Momentum has softened considerably, with revenue falling 19.3% versus the prior month and down 31.0% over the measured trend window. With average pricing only 1.1% lower overall, the revenue contraction appears driven by volume rather than discounting, according to Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Senco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Senco.
BY REVENUE
Senco sells 79% online and 21% offline. Online runs through 3 channels; offline through 2. Online share has moved from 73% in May to 77% in Sep.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 56K ratings on 5 channels, Senco averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 56K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$64.99
Price
$64K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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