GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Lowes.com, Menards.com, AceHardware.com, and HomeDepot.com from January to February 2026, Tapcon demonstrates a highly concentrated retail distribution strategy, with Lowes.com commanding 54.1% of revenue share followed closely by Menards.com at 39.5%, together accounting for nearly 94% of the brand's total online revenue. Notably, HomeDepot.com captures just 1.4% of Tapcon's revenue share, suggesting a significant untapped growth opportunity at one of the largest home improvement retailers. The brand's average product price sits at $17.48, though pricing saw a 2.9% overall decline during the tracked period, which may reflect promotional activity or competitive pressure. Overall, Tapcon experienced a 5.6% revenue decline during this period, a trend worth monitoring as it could signal shifting demand or increased competition in the category.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Tapcon on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Tapcon.
BY REVENUE