Rejuvenate

Rejuvenate Market Overview

Grips Intelligence in-store data spanning January 1 to July 31, 2026 across Amazon, menards.com, acehardware.com and lowes.com shows Rejuvenate, a brand under Spectrum Brands Holdings (NYSE: SPB), leaning heavily on a single retail channel, with Amazon accounting for 69.2% of tracked revenue. The remainder is split between menards.com at 14.2%, acehardware.com at 11.5% and lowes.com at just 4.4%, leaving the brand's growth closely tied to marketplace performance. Momentum has been positive in the most recent stretch, with revenue up 12.4% across the May–July 2026 window and a 9.5% month-over-month gain in the latest period. Pricing has moved in the same direction, as the average price climbed 4.6% over that window to $16.64, above the $15.91 year-to-date average. The combination of rising prices and rising revenue suggests demand has absorbed the increases so far, though the channel concentration remains the key risk to watch.