GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking five major retailers — Amazon, Ace Hardware, Lowes.com, HomeDepot.com, and Menards.com — from January to February 2026, Bona demonstrates a strongly Amazon-centric online sales strategy, with the marketplace commanding a dominant 76.8% share of the brand's total e-commerce revenue. Ace Hardware holds the second-largest share at 10.1%, followed closely by Lowes.com at 8.6%, while Home Depot and Menards trail significantly at 2.5% and 2.0% respectively. The brand's average product price sits at $20.08, reflecting an accessible price point across its retail footprint. Bona's overall revenue showed positive momentum during the tracked period, growing 2.7%, suggesting steady consumer demand. Despite this revenue growth, average prices saw a slight decline of 0.8%, which may indicate promotional activity or competitive pricing adjustments aimed at sustaining sales volume.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 3% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Bona on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Bona.
BY REVENUE
