GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowe's, Ace Hardware, Home Depot and Menards from January 1 to August 31, 2026 shows Bona operating at an average product price of $20.31. Amazon dominates the brand's channel mix at 75.8% of year-to-date revenue, leaving Lowe's (11.2%) and Ace Hardware (9.0%) as the only other meaningful contributors, while Home Depot (2.1%) and Menards (1.8%) remain marginal. Revenue has grown 9.1% across the measured period, though the most recent month slipped 4.0% versus the prior month. Pricing has softened in parallel, with the latest average price at $19.97, down 4.1% month over month and 1.9% overall. The combination of modest net growth and mild price erosion suggests Bona is defending volume in a concentrated retail footprint rather than expanding distribution breadth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Bona on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Bona.
BY REVENUE
Bona sells 78% online and 22% offline. Online runs through 2 channels; offline through 3.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 4.63M ratings on 5 channels, Bona averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 4.63M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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