GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowe's, Ace Hardware, Home Depot and Menards from January 1 to September 30, 2026 shows Bona operating at an average product price of $19.44. Amazon dominates the brand's measured sales mix at 74.3% of revenue, leaving Lowe's at 11.9% and Ace Hardware at 9.6%, while Home Depot (2.4%) and Menards (1.8%) remain marginal. Revenue has slipped 1.7% over the tracked period, though the most recent month edged up 0.4% against the prior month, suggesting the decline is flattening. Pricing has moved in the opposite direction, rising 2.1% overall to a recent monthly average of $19.63, a 1.1% month-over-month increase. That combination of firmer pricing and softer revenue points to volume pressure rather than discounting as the driver of Bona's 2026 performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Bona on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Bona.
BY REVENUE
Bona sells 78% online and 22% offline. Online runs through 2 channels; offline through 3.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 4.57M ratings on 5 channels, Bona averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 4.57M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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