GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to September 30, 2026 across Amazon, lowes.com, menards.com, acehardware.com and homedepot.com, Fabuloso — a brand under Colgate-Palmolive (NYSE: CL) — posted an average product price of $9.10. Amazon dominates the mix with a 53.2% share of year-to-date revenue, more than double the 23.2% held by lowes.com. Menards accounts for a further 14.4%, while acehardware.com and homedepot.com remain marginal at 5.1% and 4.0% respectively. Revenue momentum has been positive, rising 13.6% overall across the tracked period and gaining 7.9% in the most recent month. Pricing has also firmed, with the average selling price climbing 5.5% month-over-month to $9.67 and up 1.3% overall.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Fabuloso on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fabuloso.
BY REVENUE
Fabuloso sells 61% online and 39% offline. Online runs through 3 channels; offline through 3.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 207K ratings on 5 channels, Fabuloso averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 207K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$72.85
Price
$52K
Revenue
$19.48
Price
$44K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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