Fabuloso

Fabuloso Market Overview

According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon, Lowe's, Menards, Ace Hardware and Home Depot, Fabuloso — a brand under Colgate-Palmolive (NYSE: CL) — has posted 21.0% revenue growth over the tracked period. Amazon remains the dominant channel at 53.7% of year-to-date revenue, while lowes.com contributes 22.2% and menards.com a further 14.3%, leaving acehardware.com (4.9%) and homedepot.com (4.8%) as comparatively minor contributors. Pricing has moved upward alongside revenue, with the average selling price climbing 19.9% across the period to reach $10.51 in the latest month, a 7.5% month-over-month increase. The brand's overall average product price stands at $9.44, suggesting the recent uplift reflects a shift toward higher-priced, larger-format listings. Momentum carried into the most recent month as well, with revenue up 13.5% versus the prior month, indicating the price gains have not yet dented demand.