GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Lowes, Menards, Ace Hardware, and Home Depot from January to February 2026, Fabuloso demonstrates a strong online retail presence with Amazon commanding a dominant 56.8% share of the brand's total online revenue. Lowes.com and Menards.com follow as the second and third largest channels, capturing 16.4% and 15.0% of revenue share respectively, while Ace Hardware and Home Depot account for a combined 11.7%. The brand's average product price sits at $11.66, though pricing has seen a notable decline of 15.8% over the trailing period. Despite this downward pricing trend, Fabuloso's overall revenue grew 2.9% during the same window, suggesting that increased volume is more than offsetting lower price points. This combination of aggressive pricing and steady revenue growth signals a volume-driven strategy that continues to strengthen Fabuloso's positioning across major online retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 3% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 16% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Fabuloso on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Fabuloso.
BY REVENUE
$16.18
Price
$12K
Revenue
$72.48
Price
$11K
Revenue
