GRIPS CUSTOMERS & RESEARCH PARTNERS
Fabuloso, a brand owned by Colgate-Palmolive (NYSE: CL), generated 8.2% revenue growth across its tracked in-store retail channels between January 1 and June 30, 2026, according to Grips Intelligence data. Amazon dominated distribution with a 50.0% revenue share, followed by Lowe's at 21.4% and Menards at 16.5%, underscoring the concentration of sales among just a few key retailers. The average product price eased to $8.74, a 5.7% month-over-month decline and a 2.3% drop over the period, signaling downward pricing pressure. Home Depot and Ace Hardware rounded out the channel mix with 6.1% and 5.8% shares, respectively. These figures highlight both Fabuloso's heavy reliance on Amazon and a gradual softening in pricing during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Fabuloso on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fabuloso.
BY REVENUE
Fabuloso sells 59% online and 41% offline. Online runs through 3 channels; offline through 3.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 228K ratings on 5 channels, Fabuloso averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 228K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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