GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, lowes.com, menards.com, homedepot.com and acehardware.com, Fabuloso — a brand of Colgate-Palmolive (NYSE: CL) — carried an average product price of $9.37 year to date. Amazon alone accounted for 51.6% of tracked revenue, making it the clear anchor channel for the brand. Lowe's followed at 22.5% and Menards at 15.0%, while Home Depot (5.6%) and Ace Hardware (5.1%) split the remaining share. Revenue rose 6.2% over the May–July 2026 window, including 6.0% month-over-month growth in the most recent period. Pricing moved higher in tandem, with the average selling price climbing 5.0% across the quarter to $9.74, an 11.4% jump versus the prior month.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Fabuloso on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fabuloso.
BY REVENUE
Fabuloso sells 61% online and 39% offline. Online runs through 3 channels; offline through 3.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 223K ratings on 5 channels, Fabuloso averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 223K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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