GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Brillo recorded an average product price of $7.23 across tracked retailers during the January to April 2026 period. Amazon dominates Brillo's retail landscape, commanding a 56.0% revenue share, followed by Lowes.com at 22.4% and AceHardware.com at 13.1%. HomeDepot.com rounds out the tracked retailer mix with an 8.6% share, indicating that Brillo's distribution leans heavily toward Amazon over traditional home improvement channels. The brand's average price saw a modest 1.8% decline over the observed period, suggesting slight pricing pressure or promotional activity. Overall, Brillo experienced a 1.0% revenue growth during the tracking window, reflecting relatively stable demand across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 12% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Brillo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Brillo.
BY REVENUE
Brillo sells 75% online and 25% offline. Online runs through 3 retailers; offline through 2.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 63K ratings on 4 retailers, Brillo averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 63K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
