Brillo

Brillo Market Overview

According to Grips Intelligence, Brillo — a brand owned by the private, family-operated Armaly Brands — generated tracked in-store sales across four retail channels between January 1 and July 31, 2026. Amazon dominated the mix with a 59.8% share of year-to-date revenue, followed by lowes.com at 21.0%, while acehardware.com and homedepot.com split the remainder almost evenly at 9.7% and 9.5% respectively. The average product price sat at $7.36 for the full period, easing to $7.27 in the most recent month tracked, a 2.1% month-over-month decline. Revenue showed modest momentum in the May–July window, rising 1.9% month-over-month even as the overall trend slipped 0.5% across the quarter. Taken together, the figures point to a stable, Amazon-weighted distribution profile with only marginal pricing and revenue movement through mid-2026.