GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Lowes.com, Acehardware.com, and Homedepot.com from January to February 2026, Brillo maintains a strong retail presence with an average product price of $7.14. Amazon dominates as Brillo's leading sales channel, commanding a significant 61.9% share of the brand's total revenue across all tracked retailers. Lowes.com and Acehardware.com follow as the next key retail partners, capturing 17.2% and 14.0% of revenue share respectively, while Homedepot.com accounts for 6.9%. Notably, the brand experienced a 25.9% decline in overall revenue during the tracked period, accompanied by a 7.0% decrease in average product pricing, suggesting potential market headwinds or seasonal softness. These trends indicate that Brillo may be navigating a period of pricing pressure across its retail footprint, making its multi-channel distribution strategy increasingly important for sustaining market performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 26% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Brillo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Brillo.
BY REVENUE
