GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, lowes.com, homedepot.com and acehardware.com between January 1 and August 31, 2026, Brillo — a brand held by Michigan-based Armaly Brands — carries an average product price of $7.14. Amazon dominates its revenue mix at 57.9% share, followed by lowes.com at 21.9%, leaving homedepot.com (10.2%) and acehardware.com (9.9%) as smaller contributors. Momentum softened over the June–August window, with revenue falling 11.4% across the period and dropping 13.0% month over month in the most recent reading. Pricing moved in the same direction, with the average selling price easing 10.9% to $6.62, a 9.0% decline versus the prior month. The combination of falling revenue and softer average prices suggests promotional pressure rather than volume-driven growth, while the heavy concentration in a single marketplace leaves the brand's performance closely tied to Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Brillo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brillo.
BY REVENUE
Brillo sells 73% online and 27% offline. Online runs through 3 channels; offline through 2.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 70K ratings on 4 channels, Brillo averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 70K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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