GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Brillo maintained an average product price of $7.08 across tracked retailers during Q1 2026 (January–March), with performance monitored across Amazon, Lowes.com, AceHardware.com, and HomeDepot.com. Amazon dominated Brillo's revenue share at 59.0%, making it the brand's leading retail channel by a significant margin. Lowes.com captured the second-largest share at 19.3%, followed by AceHardware.com at 13.9% and HomeDepot.com at 7.9%. Notably, Brillo's average price experienced a 3.4% overall decline during the tracked period, signaling possible competitive pricing adjustments or promotional activity. These insights position Brillo as a brand with a heavily Amazon-concentrated distribution strategy, with opportunities to grow its presence across home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Brillo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Brillo.
