GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, lowes.com, homedepot.com and acehardware.com from January 1 to September 30, 2026 shows Brillo, a brand held by family-owned Armaly Brands, maintaining an average product price of $6.56. Amazon dominates the mix at 54.2% of year-to-date revenue, while lowes.com contributes 23.2% and homedepot.com and acehardware.com are nearly tied at 11.4% and 11.2% respectively. That concentration leaves more than half of measured sales tied to a single channel, making performance there a key swing factor. Revenue momentum softened over the July–September window, falling 5.6% month over month and 21.7% across the quarter. Pricing followed a similar path, with the average dipping 2.2% month over month to $6.18 and declining 6.9% over the period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Brillo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brillo.
BY REVENUE
Brillo sells 70% online and 30% offline. Online runs through 3 channels; offline through 2.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 70K ratings on 4 channels, Brillo averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 70K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
