GRIPS CUSTOMERS & RESEARCH PARTNERS
O-Cedar, a brand of Germany's family-owned Freudenberg Group, generated the vast majority of its tracked sales through a single retail partner, with Amazon accounting for 80.6% of year-to-date revenue, according to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, menards.com, lowes.com and acehardware.com. The remainder was split narrowly between menards.com and lowes.com at 8.3% each, with acehardware.com contributing 2.3%. Momentum was positive in the most recent period, as revenue rose 14.0% month over month and grew 10.3% across the May–July timeseries window. Pricing also firmed, with the average selling price reaching $28.21, up 3.0% versus the prior month and 3.7% over the quarter, against a period average of $27.86. The brand's highest-priced tracked items on Amazon cluster near the $49 mark, suggesting room for premium positioning above its typical price point.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for O-Cedar on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for O-Cedar.
BY REVENUE
O-Cedar sells 82% online and 18% offline. Online runs through 1 channel; offline through 3.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 7M ratings on 4 channels, O-Cedar averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$36.89
Price
$12M
Revenue
$49.96
Price
$5.1M
Revenue
$49.19
Price
$4.01M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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