GRIPS CUSTOMERS & RESEARCH PARTNERS
O-Cedar, a brand under Germany's family-owned Freudenberg Group, generated 80.5% of its year-to-date revenue through Amazon between January 1 and August 31, 2026, according to in-store data from Grips Intelligence tracking Amazon, lowes.com, menards.com and acehardware.com. The remaining share was split across home improvement retailers, with lowes.com at 8.5%, menards.com at 8.0% and acehardware.com trailing at 2.4%. Average product price held at $27.50 across the period, with pricing essentially flat and a 3.0% month-over-month dip to $27.37 in the most recent period tracked. Revenue edged up 1.3% over the June through August timeseries window, though the latest month showed an 11.1% decline versus the prior month. That combination of a modest net gain and a sharp late-summer pullback suggests seasonal softening rather than a structural shift in channel mix.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for O-Cedar on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for O-Cedar.
BY REVENUE
O-Cedar sells 81% online and 19% offline. Online runs through 1 channel; offline through 3.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 6.7M ratings on 4 channels, O-Cedar averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 6.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$35.89
Price
$11M
Revenue
$49.96
Price
$4.9M
Revenue
$49.14
Price
$4.05M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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