GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Amazon, Menards, Lowe's, and Ace Hardware, O-Cedar generates a dominant 83.7% of its online revenue through Amazon, making it the brand's primary digital sales channel by a wide margin. The brand's average product price during this period stood at $32.13, with top-selling items on Amazon priced between approximately $40 and $50. Notably, O-Cedar experienced a 9.9% decline in overall revenue across the tracked period, signaling a potential slowdown in consumer demand or shifting competitive dynamics. Despite this revenue dip, average pricing remained relatively stable, showing only a modest 1.0% increase overall, suggesting the brand has maintained its pricing strategy rather than resorting to heavy discounting. Menards.com and Lowes.com trail far behind Amazon with 7.3% and 6.1% revenue shares respectively, highlighting a significant opportunity for O-Cedar to diversify its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 10% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for O-Cedar on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for O-Cedar.
