GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Lowe's, Amazon, Menards, Home Depot and Ace Hardware, Zep's distribution is heavily concentrated, with lowes.com alone accounting for 47.2% of year-to-date revenue. Amazon follows at 30.7%, while menards.com (11.8%), homedepot.com (5.9%) and acehardware.com (3.8%) together make up just over a fifth of tracked sales. The average product price sits at $13.45, having climbed 3.6% over the period and 3.2% in the most recent month to $13.34. Revenue, by contrast, has been essentially flat, slipping 0.1% overall despite a 1.1% month-over-month uptick in the latest period. That combination suggests pricing gains are currently offsetting softer unit momentum rather than driving incremental growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Zep on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Zep.
BY REVENUE
Zep sells 70% online and 30% offline. Online runs through 3 channels; offline through 3.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 2.92M ratings on 5 channels, Zep averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.92M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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