Zep

Zep Market Overview

Grips Intelligence in-store data tracked across five retail channels from January 1 to July 31, 2026 shows Zep — a privately held brand acquired by an affiliate of Truelink Capital Management in July 2025 — generating nearly half of its year-to-date revenue at lowes.com (48.4%), followed by Amazon at 28.9%. Menards accounts for 11.6% of revenue, while homedepot.com (7.0%) and acehardware.com (3.7%) round out the remaining share, leaving the brand heavily concentrated in two dominant outlets. The average product price sits at $14.51 across the period, though pricing has softened, declining 7.5% over the May–July timeseries window to $13.26. Revenue momentum has been mixed, with the most recent month up 6.2% against the prior month but overall down 1.7% across the three-month trend. That combination of falling average prices and a modest revenue dip suggests promotional pressure or mix shift toward lower-priced single-unit items, particularly relative to the multi-pack assortments that anchor Lowe's higher price points.