GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking five major retailers from January to February 2026, Rectorseal maintains a notably diversified retail presence with Amazon narrowly leading at 29.5% revenue share, closely followed by acehardware.com at 29.1%. This near-even split between Amazon and Ace Hardware is unusual in the home improvement space, where Amazon typically dominates online revenue share by a wider margin. The brand's average product price sits at $9.74, though its catalog spans a wide range from under $5 entry-level items at Ace Hardware to premium products priced above $140 at Home Depot. Notably, homedepot.com accounts for just 8.7% of Rectorseal's tracked revenue despite being the largest home improvement retailer, suggesting potential room for growth on that platform. During the analyzed period, the brand experienced a 5.4% decline in average price, a trend worth monitoring as it may reflect shifting product mix or increased promotional activity across channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Rectorseal on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Rectorseal.
BY REVENUE
$28.78
Price
$19K
Revenue
