GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to July 31, 2026 across Lowe's, Ace Hardware, Amazon, Menards, and Home Depot, Fluidmaster commands an average product price of $14.64. Lowe's is the brand's dominant retail channel at 41.9% of year-to-date revenue, followed by Ace Hardware at 28.9% and Amazon at 21.1%, while Menards (7.1%) and Home Depot (1.1%) round out the mix. Momentum has been positive, with revenue up 9.6% over the May–July tracking window and a 3.6% month-over-month gain in the most recent period. Pricing has firmed modestly as well, rising 1.7% overall to $14.97, despite a slight 0.7% dip month-over-month. The combination of steady volume growth and gradual price appreciation points to healthy demand concentrated in a small set of high-share retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Fluidmaster on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fluidmaster.
BY REVENUE
Fluidmaster sells 31% online and 69% offline. Online runs through 3 channels; offline through 3. Online share has moved from 26% in Mar to 35% in Jul.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 1.48M ratings on 5 channels, Fluidmaster averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.48M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$29.99
Price
$348K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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