GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Fluidmaster maintains a diversified retail presence with Lowe's leading its revenue share at 36.0%, closely followed by Ace Hardware at 31.0% and Amazon at 24.1%. Notably, Home Depot accounts for just 1.2% of Fluidmaster's tracked revenue, suggesting significant room for growth at the nation's largest home improvement retailer. The brand's average product price sits at $14.37, with prices trending upward by 4.1% over the tracked period. Menards rounds out the retailer mix at 7.6% revenue share, highlighting Fluidmaster's strategy of maintaining availability across both national and regional home improvement channels. This spread across five distinct retailers positions Fluidmaster to capture demand from a broad base of both DIY consumers and professional contractors.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Fluidmaster on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Fluidmaster.
BY REVENUE
Fluidmaster sells 29% online and 71% offline. Online runs through 3 retailers; offline through 3.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 1.38M ratings on 5 retailers, Fluidmaster averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 1.38M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$29.65
Price
$367K
Revenue
