GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for January–February 2026, Fluidmaster generated the largest share of its online revenue through Ace Hardware at 35.3%, followed by Lowe's at 29.9% and Amazon at 25.6%, with Home Depot capturing just 1.4% of revenue share. Across five tracked retailers—Ace Hardware, Lowe's, Amazon, Menards, and Home Depot—the brand maintained an average product price of $14.20. Notably, Ace Hardware and Lowe's together accounted for over 65% of Fluidmaster's total online revenue, signaling a strong home-improvement retail presence outside of the typical Amazon-dominated landscape. The brand's average price saw a modest 1.1% increase over the trailing three-month period from December 2025 through February 2026, suggesting stable pricing power. Meanwhile, Menards held a 7.9% revenue share, rounding out a diversified but clearly tiered retailer distribution strategy for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 1% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Fluidmaster on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Fluidmaster.
BY REVENUE
$29.27
Price
$168K
Revenue
