According to Grips Intelligence in-store data tracked from January 1, 2026 through September 30, 2026 across Lowe's, Ace Hardware, Amazon, Menards and Home Depot, Fluidmaster maintains an average product price of $14.79. Distribution is heavily concentrated at Lowe's, which accounts for 42.3% of year-to-date revenue, followed by Ace Hardware at 27.8% and Amazon at 22.3%. The remaining share is thin, with Menards contributing 6.4% and Home Depot just 1.1%, suggesting meaningful headroom if the brand can expand its footprint at those retailers. Momentum softened over the July–September window, as revenue slipped 1.3% across the quarter and fell 4.6% in the most recent month versus the prior one. Pricing, by contrast, held steady at roughly $14.82 with only a 0.2% decline over the period, indicating the revenue dip is volume-driven rather than the result of discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Fluidmaster on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fluidmaster.
BY REVENUE
Fluidmaster sells 35% online and 65% offline. Online runs through 3 channels; offline through 3.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 1.48M ratings on 5 channels, Fluidmaster averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.48M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$29.99
Price
$359K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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