GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data tracked by Grips Intelligence from January 1 to September 30, 2026, Blue Monster's retail footprint is concentrated across five channels: menards.com, lowes.com, acehardware.com, homedepot.com and Amazon. Menards leads with a 41.1% revenue share, closely followed by Lowe's at 39.8%, meaning the two retailers together account for roughly 81% of brand sales. The remaining demand is thinly spread, with Ace Hardware at 8.1%, Home Depot at 5.5% and Amazon at 5.4%. Revenue has trended upward over the measured period, rising 3.2% overall and posting a 1.9% month-over-month gain in the most recent period. Pricing has moved in the same direction, with the average selling price climbing 2.2% to $6.40, above the year-to-date average of $6.20.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Blue Monster on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Blue Monster.
BY REVENUE
Blue Monster sells 15% online and 85% offline. Online runs through 3 channels; offline through 3.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 21K ratings on 5 channels, Blue Monster averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 21K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.95
Price
$70K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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