GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Menards, Lowe's, Ace Hardware, and Home Depot from January to February 2026, Blue Monster demonstrated solid momentum with overall revenue growing 4.7% over the observed period. Menards.com dominated as the brand's leading retail channel, commanding a significant 49.6% revenue share, followed by Lowes.com at 33.0%. The brand maintained an accessible average product price of $5.67, though pricing saw a notable 18.7% overall decrease during the tracked period. Ace Hardware and Home Depot accounted for a combined 17.4% of revenue share, suggesting opportunities for expanded distribution growth in those channels. These dynamics point to a brand with a concentrated retail footprint and an evolving pricing strategy worth monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 5% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 19% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Blue Monster on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Blue Monster.
BY REVENUE