GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Blue Monster generated revenue across four major home improvement retailers between January and March 2026, with an average product price of $5.69. Menards dominated as the leading retailer for the brand, capturing a commanding 47.2% revenue share, followed by Lowe's at 34.2%. Together, these two retailers accounted for over 81% of Blue Monster's total revenue, while Ace Hardware and Home Depot held smaller shares at 10.1% and 8.5%, respectively. The brand experienced solid momentum during the period, with revenue growing 3.5% overall. Despite this positive revenue trajectory, average pricing saw an 8.1% decline over the same timeframe, suggesting increased volume-driven sales or competitive pricing adjustments across retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 3% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Blue Monster on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Blue Monster.
BY REVENUE