GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Blue Monster generated revenue across five major retailers—including Menards, Lowe's, Amazon, Ace Hardware, and Home Depot—during the January to April 2026 period, with an average product price of $6.26. Menards.com dominated as the leading sales channel, capturing 45.1% of Blue Monster's total revenue share, followed by Lowe's at 30.4%. Together, these two retailers accounted for over 75% of the brand's total revenue, highlighting a highly concentrated distribution strategy. The brand experienced notable average price growth of 14.3% over the tracked period, signaling either a shift toward premium offerings or broader pricing adjustments. Meanwhile, Amazon and Ace Hardware held comparable shares at 9.4% and 8.5% respectively, with Home Depot trailing at 6.6%.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 5% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 14% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Blue Monster on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Blue Monster.
BY REVENUE
