GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Blue Monster generated revenue across five major retailers—including Menards, Lowe's, Amazon, Ace Hardware, and Home Depot—during the January to April 2026 period, with an average product price of $6.26. Menards.com dominated as the leading sales channel, capturing 45.1% of Blue Monster's total revenue share, followed by Lowe's at 30.4%. Together, these two retailers accounted for over 75% of the brand's total revenue, highlighting a highly concentrated distribution strategy. The brand experienced notable average price growth of 14.3% over the tracked period, signaling either a shift toward premium offerings or broader pricing adjustments. Meanwhile, Amazon and Ace Hardware held comparable shares at 9.4% and 8.5% respectively, with Home Depot trailing at 6.6%.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 2% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 11% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Blue Monster on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Blue Monster.
BY REVENUE
Blue Monster sells 10% online and 90% offline. Online runs through 3 retailers; offline through 3.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 13K ratings on 5 retailers, Blue Monster averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 13K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
