GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Menards, Lowe's, Ace Hardware, Home Depot and Amazon, Blue Monster — a brand of The Mill-Rose Company — generates the vast majority of its tracked revenue from just two retailers. Menards leads with a 44.6% revenue share, followed closely by Lowe's at 39.0%, together accounting for roughly 84% of the brand's year-to-date sales. Ace Hardware (8.7%), Home Depot (6.2%) and Amazon (1.5%) make up the remaining share, leaving the brand heavily concentrated in a narrow retail base. The average product price sits at $5.97, though pricing has trended upward, rising 2.1% over the June-to-August window to reach $6.09 in the latest month. Revenue has been comparatively flat over that same period, slipping 0.8% overall despite a 1.0% month-over-month gain in the most recent month.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Blue Monster on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Blue Monster.
BY REVENUE
Blue Monster sells 14% online and 86% offline. Online runs through 3 channels; offline through 3.
Online
14%
86%
Offline
Online channels
14%
Offline channels
86%
BY REVIEW COUNT
Across 21K ratings on 5 channels, Blue Monster averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 21K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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