Grips Intelligence in-store data covering January 1 to July 31, 2026 across Home Depot, Lowe's, Amazon and Ace Hardware shows DiversiTech, a privately held company owned by funds managed by Partners Group (SIX: PGHN), generating year-to-date revenue concentrated at homedepot.com with a 41.6% share, followed by lowes.com at 33.4% and Amazon at 23.2%. Ace Hardware remains a marginal outlet at just 1.7% of tracked revenue, underscoring how dependent the brand is on two big-box retailers. Momentum has been positive in the most recent stretch, with revenue up 14.3% month over month and 9.6% higher across the May–July window. Pricing has firmed alongside volume, as the average selling price rose 6.2% month over month to $56.70 and 3.6% over the same three-month period. The blended average price for the full year-to-date period stands at $58.86, suggesting a mix that spans low-cost consumables and higher-ticket items above $250.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Diversitech on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Diversitech.
BY REVENUE
Diversitech sells 78% online and 22% offline. Online runs through 3 channels; offline through 2. Online share has moved from 62% in Mar to 98% in Jul.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 47K ratings on 4 channels, Diversitech averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 47K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$394.87
Price
$57K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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