GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence offline retail data tracked across Home Depot, Amazon, Lowe's and Ace Hardware from January 1 to September 30, 2026 shows Diversitech, a brand owned by Swiss private markets firm Partners Group, carrying an average product price of $57.02. Home Depot is the brand's clear anchor, accounting for 46.3% of year-to-date revenue, ahead of Amazon at 29.2% and Lowes.com at 23.4%, while Ace Hardware contributes just 1.1%. That concentration leaves nearly half of in-store performance tied to a single retailer relationship. Momentum has softened recently, with revenue down 17.0% month over month and 13.8% across the tracked period. Pricing has also eased, with the latest monthly average of $55.93 falling 7.4% versus the prior month, though the overall decline of 1.4% suggests the dip is more recent than structural.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Diversitech on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Diversitech.
BY REVENUE
Diversitech sells 91% online and 9% offline. Online runs through 3 channels; offline through 2. Online share has moved from 68% in May to 98% in Sep.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 34K ratings on 4 channels, Diversitech averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$395.95
Price
$78K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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