According to Grips Intelligence data tracking five major retailers from January to February 2026, Brasscraft generated the majority of its online revenue through menards.com, which accounted for a dominant 67.8% revenue share, followed by homedepot.com at 16.6% and lowes.com at 9.6%. The brand maintained a relatively accessible average product price of $13.14 across all tracked retailers during this period. Notably, Amazon captured only 1.3% of Brasscraft's total revenue share, suggesting the brand's online sales strategy is heavily anchored in home improvement specialty retailers rather than general marketplaces. Brasscraft's overall revenue grew 6.6% over the trailing period, though its average price saw an 11.1% decline, potentially indicating a volume-driven growth strategy or a shift toward lower-priced product mix. These insights from Grips Intelligence highlight Brasscraft's strong positioning within the home improvement retail ecosystem, with Menards serving as its clear online retail leader.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 7% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Brasscraft on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Brasscraft.
BY REVENUE
$111.31
Price
$11K
Revenue
$34.41
Price
$10K
Revenue
$39.53
Price
$5.5K
Revenue