According to Grips Intelligence in-store data tracked across Menards, Home Depot, Lowe's, Ace Hardware, and Amazon from January 1 to June 30, 2026, Brasscraft—a subsidiary of parent company Masco Corporation, a publicly held Delaware Corporation (NYSE: MAS)—saw its revenue decline 10.6% over the period, while its average product price rose 3.0% to $13.14. Menards was by far the dominant sales channel, commanding a 63.7% revenue share, followed by Home Depot at 16.7% and Lowe's at 14.2%. Ace Hardware and Amazon trailed with just 4.3% and 1.1% shares, respectively, underscoring a heavy concentration in a single retailer. Notably, revenue also dipped 2.1% month-over-month in the most recent period, even as the average price edged slightly lower by 1.0%. Together, these Grips Intelligence datapoints point to a brand facing softening demand despite modest pricing gains.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Brasscraft on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brasscraft.
BY REVENUE
Brasscraft sells 22% online and 78% offline. Online runs through 3 channels; offline through 3. Online share has moved from 19% in Feb to 30% in Jun.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 1.55M ratings on 5 channels, Brasscraft averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.55M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$111.31
Price
$20K
Revenue
$132.49
Price
$14K
Revenue
$34.41
Price
$10K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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