GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across five major retailers, Brasscraft maintains a strong retail presence with an average product price of $13.05. Menards dominates as Brasscraft's leading retail partner, commanding an impressive 66.5% of the brand's total revenue share, far outpacing Home Depot at 15.5% and Lowe's at 12.3%. Together, these three home improvement retailers account for over 94% of Brasscraft's tracked revenue, leaving Ace Hardware and Amazon with only a combined 5.8% share. Brasscraft's revenue grew 5.5% over the tracked period, signaling steady demand and positive sales momentum. The brand's heavy concentration at Menards presents both a strength in channel partnership and a potential vulnerability worth monitoring for competitive shifts.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 5% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Brasscraft on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Brasscraft.
BY REVENUE
Brasscraft sells 19% online and 81% offline. Online runs through 3 retailers; offline through 3.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 1.01M ratings on 5 retailers, Brasscraft averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 1.01M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
