GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Menards, Home Depot, Lowe's, Ace Hardware and Amazon, Brasscraft — a brand under Masco Corporation (NYSE: MAS) — shows a heavily concentrated retail footprint. Menards accounts for 61.4% of year-to-date revenue, roughly three and a half times the 17.0% held by Home Depot and the 16.3% at Lowe's. Ace Hardware and Amazon remain marginal at 4.2% and 1.1% respectively, suggesting limited diversification beyond the big-box channel. The brand's average product price sits at $13.24 year-to-date, though monthly pricing climbed 3.0% over the May-to-July window to reach $13.98. That pricing gain did not translate into top-line growth, with revenue down 1.8% month-over-month and 3.9% across the same three-month period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Brasscraft on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brasscraft.
BY REVENUE
Brasscraft sells 24% online and 76% offline. Online runs through 3 channels; offline through 3. Online share has moved from 17% in Mar to 27% in Jul.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 1.51M ratings on 5 channels, Brasscraft averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.51M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$111.25
Price
$15K
Revenue
$132.49
Price
$14K
Revenue
$52.34
Price
$10K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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