Home/Insights/Brands/BrasscraftProduct Intelligence - 2026 YTD USA

Brasscraft

400K+

Products Sold, Jan to Jun 2026

750+

# Offline Stores

$13.14

Avg. Price

4.7

Avg. Rating

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Brasscraft Market Overview

According to Grips Intelligence in-store data tracked across Menards, Home Depot, Lowe's, Ace Hardware, and Amazon from January 1 to June 30, 2026, Brasscraft—a subsidiary of parent company Masco Corporation, a publicly held Delaware Corporation (NYSE: MAS)—saw its revenue decline 10.6% over the period, while its average product price rose 3.0% to $13.14. Menards was by far the dominant sales channel, commanding a 63.7% revenue share, followed by Home Depot at 16.7% and Lowe's at 14.2%. Ace Hardware and Amazon trailed with just 4.3% and 1.1% shares, respectively, underscoring a heavy concentration in a single retailer. Notably, revenue also dipped 2.1% month-over-month in the most recent period, even as the average price edged slightly lower by 1.0%. Together, these Grips Intelligence datapoints point to a brand facing softening demand despite modest pricing gains.

Revenue Share by Channel
Data covers Menards, Home Depot, Lowe's, Ace Hardware, Amazon

Brasscraft's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 11% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Brasscraft's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.

Average price

Absolute values in $

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Brasscraft's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Brasscraft on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Brasscraft's channels

REVENUE SHARE

Revenue distribution across tracked channels for Brasscraft.

Channels by revenue share

Distribution in %

Brasscraft's online vs offline revenue split

BY REVENUE

Brasscraft sells 22% online and 78% offline. Online runs through 3 channels; offline through 3. Online share has moved from 19% in Feb to 30% in Jun.

Revenue by channel

Share of total revenue across all channels

Online

22%

78%

Offline

Online share trend

Feb – Jun

Online channels

22%

HomeDepot.com
Lowes.com
Amazon.com

Offline channels

78%

Menards stores
Lowe's stores
Ace Hardware stores

Brasscraft's customer ratings

BY REVIEW COUNT

Across 1.55M ratings on 5 channels, Brasscraft averages 4.7. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 1.55M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Brasscraft

BY REVENUE

Home Depot
Home Depot
#11/2 in. Comp Inlet x 3/8 in. Comp Outlet 1/4-Turn Angle Valve (5-pack)

$34.68

Price

$36K

Revenue

#23/4 in. Sweat x 3/4 in. IPS Tankless Water Heater Service Valves with 200,000 BTU Pressure Relief Valve

$111.31

Price

$20K

Revenue

#31/2 in. Compression Inlet x 3/8 in. Compression Outlet 1/4-Turn Angle Valve

$9.69

Price

$16K

Revenue

#4Tankless Water Heater Kit with 3/4 in. IPS Service Valves, 24 in. Gas Connector (290,900 BTU) and PR Valve

$132.49

Price

$14K

Revenue

#5ProCoat 1/2 in. MIP x 1/2 in. MIP x 1/2 in. O.D. Stainless Steel Gas Connector

$34.41

Price

$10K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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