Grips Intelligence in-store data tracking Brasscraft across menards.com, homedepot.com, lowes.com, acehardware.com and Amazon from January 1 to September 30, 2026 shows a brand, owned by Masco Corporation (NYSE: MAS), that is unusually concentrated in a single retail partner. Menards accounts for 57.3% of year-to-date revenue, more than Home Depot (19.2%) and Lowe's (18.1%) combined, while Amazon contributes just 1.1%. Average product price sits at $13.72 across the period, rising to $14.20 in the most recent month tracked — a 3.0% month-over-month gain and a 1.5% increase over the third quarter. Revenue, however, moved the other way, slipping 3.2% month-over-month and 2.8% across the July–September window. The combination of firmer pricing and softening revenue suggests unit volumes are under more pressure than the headline figures imply, particularly given how much of the brand's performance rides on one channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Brasscraft on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brasscraft.
BY REVENUE
Brasscraft sells 28% online and 72% offline. Online runs through 3 channels; offline through 3.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 1.57M ratings on 5 channels, Brasscraft averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.57M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$132.13
Price
$29K
Revenue
$111.25
Price
$25K
Revenue
$52.17
Price
$24K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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