GRIPS CUSTOMERS & RESEARCH PARTNERS
Brasscraft, a brand under Masco Corporation (NYSE: MAS), generated the bulk of its tracked sales through a single retail partner, with Grips Intelligence in-store data showing menards.com commanding 59.7% of year-to-date revenue share. Lowes.com and homedepot.com split the next tier evenly at 17.5% each, while acehardware.com (4.3%) and Amazon (1.0%) remained marginal contributors. Across the January 1 to August 31, 2026 period and the five channels tracked, revenue slipped 1.4% overall, though the most recent month edged up 0.5% versus the prior month. Average product price sat at $13.41, with the latest monthly figure at $13.78 after a 2.5% increase across the tracked window. That combination of rising price points against modestly softer revenue suggests unit volumes, rather than pricing, are the pressure point for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Brasscraft on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brasscraft.
BY REVENUE
Brasscraft sells 27% online and 73% offline. Online runs through 3 channels; offline through 3.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 1.51M ratings on 5 channels, Brasscraft averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.51M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$111.25
Price
$25K
Revenue
$132.44
Price
$21K
Revenue
$52.09
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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