GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for January–February 2026 across five tracked retailers, Rayovac's online revenue is led by Menards.com with a 32.9% share, closely followed by Amazon at 31.6%, making these two channels responsible for nearly two-thirds of the brand's total online sales. Ace Hardware and Lowe's account for a combined 33.8% of revenue share, while Best Buy trails significantly at just 1.3%. The brand's average product price during this period stood at $14.63, reflecting a 5.5% overall decline in average pricing over recent months. Rayovac experienced a notable 49.4% drop in overall revenue during the tracked period, signaling potential seasonal softness or shifting competitive dynamics. These trends suggest that while Rayovac maintains a diversified retailer presence, its pricing and revenue trajectory warrant close monitoring heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 49% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Rayovac on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Rayovac.
BY REVENUE
