GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rayovac generated the largest share of its revenue through Menards (33.4%) between January and April 2026, followed by Amazon (29.5%), Lowe's (18.6%), and Ace Hardware (16.8%), across five tracked retailers. The brand's average product price during this period stood at $14.18, reflecting a 3.2% overall decrease in average pricing. Notably, Best Buy accounted for just 1.4% of Rayovac's revenue share, indicating a highly concentrated distribution footprint across home improvement and hardware channels. Revenue remained essentially flat over the tracked period, growing only 0.2% overall despite a 9.2% month-over-month drop in the most recent period. This suggests Rayovac's retail performance has stabilized but faces pressure from declining average prices and uneven monthly demand.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 0% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Rayovac on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Rayovac.
BY REVENUE
Rayovac sells 30% online and 70% offline. Online runs through 1 retailer; offline through 4.
Online
30%
70%
Offline
Online channels
30%
Offline channels
70%
BY REVIEW COUNT
Across 1.39M ratings on 5 retailers, Rayovac averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 1.39M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
