GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Menards, Amazon, Lowe's, Ace Hardware and Best Buy, Rayovac — a brand owned by Energizer Holdings (NYSE: ENR) — generated revenue growth of 3.4% over the period. Menards.com leads the brand's channel mix at 31.9% of year-to-date revenue, effectively tied with Amazon at 31.7%, while Lowe's contributes 21.4% and Ace Hardware 13.8%. Best Buy remains a marginal outlet at just 1.1% share, underscoring how concentrated the brand's distribution is in home improvement and marketplace channels. The average product price sat at $13.74, though pricing softened modestly, easing 0.5% overall and 1.9% month-over-month to $13.85 in the most recent period. Momentum also cooled in the June–August window, with revenue down 4.1% versus the prior month, suggesting the brand's growth is being driven more by volume distribution than price gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rayovac on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Rayovac.
BY REVENUE
Rayovac sells 32% online and 68% offline. Online runs through 2 channels; offline through 4. Online share has moved from 0% in Apr to 33% in Aug.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 1.18M ratings on 5 channels, Rayovac averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.18M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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