GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January 1 to June 30, 2026 across channels including Menards, Amazon, Lowe's, Ace Hardware, and Best Buy, Rayovac—a brand owned by Energizer Holdings (NYSE: ENR)—saw revenue grow 3.0% over the period at an average product price of $13.76. Menards led all channels with a 33.8% revenue share, followed by Amazon at 27.8% and Lowe's at 20.4%, while Best Buy trailed at just 1.3%. Grips Intelligence data also shows the average selling price ticked up modestly, rising 0.2% across the period to reach $13.83 in the latest month. The three hardware and mass-retail channels collectively accounted for more than 70% of revenue, underscoring the brand's concentration in home-improvement outlets. Together, these figures point to steady growth with a heavy reliance on a handful of dominant retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rayovac on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Rayovac.
BY REVENUE
Rayovac sells 28% online and 72% offline. Online runs through 1 channel; offline through 4.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 1.7M ratings on 5 channels, Rayovac averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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