GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Midland recorded an average product price of $83.21 across the January 1–June 30, 2026 period tracking Amazon, Lowe's, Ace Hardware, and Menards. Amazon dominated the brand's revenue mix with a 79.8% share, followed distantly by lowes.com at 13.5%, while acehardware.com and menards.com contributed just 4.9% and 1.5% respectively. Over the April 1–June 30, 2026 timeseries window, overall revenue slipped 10.6%, with the most recent month down 2.8% versus the prior month. Average price moved in the opposite direction, rising 2.0% over the period to $84.40, a 4.5% month-over-month gain. The channel data reveals a notable pricing divide, with Lowe's carrying premium business-oriented bundles priced from roughly $284 to $876 versus Amazon's consumer radios typically ranging between about $50 and $113.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for MIdland on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MIdland.
BY REVENUE
MIdland sells 92% online and 8% offline. Online runs through 2 channels; offline through 4.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 2.3M ratings on 4 channels, MIdland averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.3M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.77
Price
$1.42M
Revenue
$89.16
Price
$746K
Revenue
$99.99
Price
$610K
Revenue
$79.99
Price
$514K
Revenue
$112.54
Price
$317K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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