MIdland

MIdland Market Overview

Grips Intelligence in-store data tracked across Amazon, Lowes.com, AceHardware.com and Menards.com from January 1 to July 31, 2026 shows Midland concentrating the vast majority of its sales in a single outlet, with Amazon accounting for 83.3% of year-to-date revenue. Lowes.com is a distant second at 10.6%, followed by AceHardware.com at 4.6% and Menards.com at just 1.5%, leaving the brand heavily exposed to marketplace dynamics. Pricing has held remarkably steady, with an average product price of $81.46 year-to-date and only a 0.1% shift across the May–July window, though the most recent month slipped 4.4% to $80.69. Momentum, however, has softened: revenue fell 8.0% month-over-month and is down 10.5% across the three-month trend period. The combination of flat pricing and declining revenue suggests volume, rather than discounting, is the primary pressure point for Midland heading into the second half of 2026.