MIdland

MIdland Market Overview

Grips Intelligence offline retail data covering January 1 to September 30, 2026 across Amazon, lowes.com, acehardware.com and menards.com shows Midland operating with a heavily concentrated channel mix. Amazon alone accounts for 78.5% of year-to-date revenue, with lowes.com a distant second at 16.6% and acehardware.com and menards.com together contributing under 5%. The brand's average product price sits at $85.70 for the period, though pricing has climbed steadily, reaching $99.80 in the most recent month tracked — a 26.7% increase over the measured window. Revenue momentum has been equally strong, growing 55.2% across the timeseries period and posting a 66.1% month-over-month gain in the latest month. Assortment skews toward higher-ticket items at Lowe's, where tracked listings range from roughly $90 to $899, versus a broader mid-price range on Amazon.