MIdland

MIdland Market Overview

According to in-store data from Grips Intelligence, Midland generated the majority of its revenue through Amazon, which accounted for 81.5% of total revenue share between January and April 2026, followed by Lowes.com at 12.4%, Acehardware.com at 4.5%, and Menards.com at 1.2%. The brand's average product price during this period stood at $84.73, though there was notable price variation across retailers, with Amazon-listed products averaging under $104 while Lowe's carried higher-end bundles priced up to $850.60. Midland experienced strong recent momentum, with revenue growing 29.0% over the tracked timeseries period from February to April 2026. Average pricing saw an 11.6% month-over-month increase in the most recent month, suggesting a possible shift toward higher-value product sales. With its dominant Amazon presence and expanding revenue trajectory, Midland continues to demonstrate solid performance across major online and brick-and-mortar-affiliated retail channels.