MIdland

MIdland Market Overview

According to in-store data from Grips Intelligence, Midland generated the majority of its revenue through Amazon, which accounted for 82.3% of total revenue share between January and March 2026, followed by Lowes.com at 11.8%, Acehardware.com at 4.2%, and Menards.com at 1.0%. The brand's average product price during this period stood at $85.00, though pricing saw a notable 14.4% overall decrease across the tracked quarter. Interestingly, Midland's product pricing varies significantly by retailer, with Lowe's carrying higher-priced bundles averaging several hundred dollars compared to Amazon's more consumer-friendly price points in the $49–$104 range. Despite a 19.8% month-over-month revenue spike within the quarter, Midland's overall quarterly revenue experienced a slight 0.5% decline. This pricing and channel distribution data highlights the brand's heavy reliance on Amazon as its dominant sales channel across the four tracked retailers.