MIdland

MIdland Market Overview

Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Amazon, Lowe's, Ace Hardware and Menards shows Midland, a brand operated by privately held Midland Radio Corporation, commanding an average product price of $81.71. Amazon dominates the brand's footprint with 85.5% of year-to-date revenue, leaving lowes.com at 8.4%, acehardware.com at 4.4% and menards.com at just 1.7%. Momentum has softened over the summer window, with revenue down 6.6% month over month and 13.8% lower across the June-August period. Pricing has held comparatively steady, with the average selling price at $81.53 in the latest month, up 0.7% sequentially but down 3.6% over the same three-month stretch. The contrast between channels is notable, as Amazon's top sellers cluster in the $49.99 to $99.99 range while Lowe's assortment skews toward multi-unit and mobile bundles priced from $436 to $899.