GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Menards, Best Buy, Lowe's, Amazon and Ace Hardware, Police Security — a brand of privately held LB Marketing, Inc. — maintains an average product price of $21.62. Distribution is heavily concentrated, with menards.com accounting for 41.8% of year-to-date revenue and Best Buy adding another 31.5%, meaning two retailers drive nearly three-quarters of tracked sales. The remaining share is split across lowes.com at 13.8%, Amazon at 8.7% and acehardware.com at 4.2%. Momentum has softened over the July–September window, as revenue fell 16.3% month-over-month and 13.3% across the quarter. Pricing has followed a similar path, with the average selling price slipping to $21.27 and declining 12.4% over the period, suggesting a shift toward lower-priced, entry-level assortments.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Police Security on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Police Security.
BY REVENUE
Police Security sells 10% online and 90% offline. Online runs through 2 channels; offline through 4.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 13K ratings on 5 channels, Police Security averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 13K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
