GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence offline data tracked across Amazon, Newegg and Best Buy from January 1 to August 31, 2026 shows Next Level Racing operating at an average product price of $280.72. Amazon dominates the brand's channel mix at 59.4% of year-to-date revenue, with Newegg contributing a substantial 30.7% and Best Buy trailing at 9.9%. Momentum has softened over the summer window, with revenue falling 18.0% month-over-month and 27.7% across the June-to-August period. Pricing moved in the opposite direction, climbing 6.8% month-over-month to $297.42 and finishing 2.7% higher over the same stretch. That divergence between rising average prices and contracting revenue suggests a shift toward higher-ticket transactions at lower unit volumes.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Next Level Racing on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Next Level Racing.
BY REVENUE
Next Level Racing sells 91% online and 9% offline. Online runs through 2 channels; offline through 1. Online share has moved from 78% in Apr to 95% in Aug.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 37K ratings on 3 channels, Next Level Racing averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 37K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,176.25
Price
$20K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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