GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to April 2026, Pure Enrichment demonstrates a heavily concentrated retail distribution, with Amazon commanding a dominant 86.8% share of the brand's revenue across tracked retailers including Lowes, Menards, and Home Depot. The brand maintains an average product price of $45.60, which has seen a modest 2.6% increase over the tracked period, suggesting a steady pricing strategy. Lowes.com holds the second-largest revenue share at 7.0%, followed by Menards.com at 4.4%, indicating limited but notable presence across home improvement retailers. Despite its strong Amazon positioning, Pure Enrichment experienced a 16.7% overall revenue decline during the period, signaling potential seasonal softness or shifting consumer demand. These trends suggest that while the brand maintains pricing stability, diversifying beyond Amazon could be a key growth opportunity moving forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 17% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Pure Enrichment on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Pure Enrichment.
BY REVENUE
Pure Enrichment sells 89% online and 11% offline. Online runs through 2 retailers; offline through 4.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 568K ratings on 4 retailers, Pure Enrichment averages 4.3★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.3
/ 5
From 568K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$39.99
Price
$579K
Revenue
$65.80
Price
$324K
Revenue
$32.99
Price
$282K
Revenue
$39.99
Price
$206K
Revenue
TO PURE ENRICHMENT
