Pure Enrichment

Pure Enrichment Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, lowes.com, menards.com and homedepot.com puts Pure Enrichment's average selling price at $49.55, with the brand operating as a division of privately held Bear Down Brands. Distribution is heavily concentrated, as Amazon alone accounts for 77.1% of year-to-date revenue, followed by lowes.com at 14.5%, menards.com at 6.1% and homedepot.com at just 1.5%. Momentum has been mixed over the May–July tracking window, with the latest month's revenue up 11.5% sequentially but still down 6.8% across the three-month period. Pricing has moved in the opposite direction, climbing 9.3% over the same span to reach $54.02, including a 2.1% month-over-month gain. That premium to the year-to-date average of $49.55 points to a mix shift toward higher-priced items, with top Amazon listings spanning $32.99 to $59.99.