Pure Enrichment

Pure Enrichment Market Overview

Grips Intelligence data covering Amazon, Lowe's, Menards, and Home Depot from January 1 to June 30, 2026 shows that Pure Enrichment's in-store performance was heavily concentrated on a single retailer, with Pure Enrichment operating as a division of Bear Down Brands, LLC—a privately held company. Amazon dominated the brand's channel mix with an 80.8% revenue share, followed by lowes.com at 11.2%, menards.com at 5.5%, and homedepot.com at just 1.9%. Despite this concentration, momentum softened over the tracked period, with overall revenue declining 21.7% and the most recent month falling 16.4% versus the prior month. Pricing moved in the opposite direction, as the brand's average product price climbed 13.4% overall to reach $52.89 in the latest month, up 7.0% month-over-month. Together, these Grips Intelligence datapoints suggest Pure Enrichment traded volume for higher price points across its retail footprint during the first half of 2026.