Pure Enrichment

Pure Enrichment Market Overview

Pure Enrichment's in-store performance, tracked by Grips Intelligence from January 1 to September 30, 2026 across Amazon, Lowes.com, Menards.com and HomeDepot.com, shows a brand heavily concentrated in a single channel. Amazon alone accounts for 68.7% of year-to-date revenue, with Lowes.com a distant second at 21.8% and Menards.com and HomeDepot.com splitting the remaining 8.6%. Momentum has softened through the third quarter, with revenue down 8.6% month over month and 18.6% lower across the tracked period. Pricing, by contrast, has held firm: the average product price sits at $52.20 year to date and reached $54.26 in the latest month, up 2.7% sequentially and 0.4% overall. That combination of resilient pricing against declining revenue points to volume, rather than discounting pressure, as the key variable to watch heading into the holiday quarter.