Optimus

Optimus Market Overview

According to Grips Intelligence data covering January–February 2026 across five major retailers, Optimus holds its strongest revenue share at Home Depot (38.5%), followed by Amazon (28.9%) and Lowe's (20.2%), making these three retailers responsible for nearly 88% of the brand's total online revenue. The brand's average product price sits at $38.20, though this figure saw a notable 6.4% month-over-month increase in the most recent period, reflecting a broader upward pricing trend of 2.2% over the tracked timeframe. Menards.com accounts for 11.2% of revenue share, while Newegg trails significantly at just 1.3%, suggesting Optimus has a heavily home-improvement-oriented retail footprint. Despite the pricing gains, Optimus experienced a 12.8% month-over-month revenue decline in the latest period, though overall revenue still grew 1.4% across the full timeframe analyzed. These dynamics point to a brand navigating seasonal demand shifts while gradually commanding higher price points across its retail network.