GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's, Amazon, Home Depot and Newegg shows Optimus — a brand held since 2007 by Switzerland's privately owned Katadyn Group — generating revenue growth of 8.2% over the tracked period. Lowe's.com leads distribution with a 40.6% revenue share, followed by Amazon at 30.2% and homedepot.com at 25.7%, leaving Newegg a marginal 3.5%. That concentration means roughly two-thirds of Optimus revenue flows through home-improvement retail rather than pure-play e-commerce. Pricing has softened modestly, with the average product price at $42.60 year-to-date and the most recent month at $42.36, down 5.8% month over month and 1.1% across the period. The latest month also saw revenue slip 14.6% versus the prior month, suggesting the brand's growth is uneven and seasonally sensitive.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Optimus on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Optimus.
BY REVIEW COUNT
Across 69K ratings on 4 channels, Optimus averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 69K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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