GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Optimus generated an average product price of $39.15 across five tracked retailers between January and April 2026. Revenue distribution was notably balanced among the top three retailers, with Amazon leading at 31.2%, followed closely by Lowes.com at 30.9% and HomeDepot.com at 29.3%. The brand experienced solid momentum during the period, with revenue growing 8.2% overall alongside a 5.1% decrease in average price, suggesting strengthening unit volume. Menards.com and Newegg accounted for the remaining 8.5% of revenue share, indicating Optimus maintains a presence across both major home improvement and electronics retail channels. This competitive spread across retailers positions Optimus well for sustained visibility in a fragmented market landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 8% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Optimus on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Optimus.
BY REVENUE
Optimus sells 95% online and 5% offline. Online runs through 4 retailers; offline through 1. Online share has moved from 92% in Dec to 100% in Apr.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 58K ratings on 5 retailers, Optimus averages 4.3★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.3
/ 5
From 58K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$111.11
Price
$7.8K
Revenue
