Optimus

Optimus Market Overview

According to Grips Intelligence in-store data, Optimus recorded an average product price of $36.84 across five major retailers — including Home Depot, Amazon, Lowe's, Menards, and Newegg — during Q1 2026 (January 1 – March 31, 2026). Home Depot led Optimus's revenue share at 35.3%, closely followed by Amazon at 34.5%, making these two retailers responsible for nearly 70% of the brand's total revenue. Lowe's captured a notable 20.0% share, while Menards and Newegg combined accounted for roughly 10% of revenue. Over the quarter, Optimus experienced a 28.9% decline in revenue alongside a 9.2% decrease in average price, suggesting increased promotional activity or shifting product mix. These trends indicate that while Optimus maintains a diversified retail presence, the brand faced notable pricing and revenue headwinds through the first quarter of 2026.