GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, lowes.com and menards.com from January 1, 2026 to August 31, 2026, Alen's revenue expanded 45.6% over the tracked period. Distribution is notably balanced rather than platform-dependent, with Amazon holding 41.8% of revenue share, lowes.com close behind at 39.8% and menards.com contributing the remaining 17.4%. The average product price across the period was $154.81, though the most recent monthly reading came in materially higher at $174.69, up 5.1% overall. That said, momentum cooled slightly at the close of the window, with revenue down 2.0% month over month and average price easing 2.1%. The combination of near-parity between a marketplace and a home-improvement retailer plus a rising price point suggests Alen is scaling without leaning on discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 46% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Alen on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Alen.
BY REVENUE
Alen sells 55% online and 45% offline. Online runs through 3 channels; offline through 2. Online share has moved from 74% in Apr to 53% in Aug.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 62K ratings on 3 channels, Alen averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 62K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$304.00
Price
$262K
Revenue
$99.00
Price
$146K
Revenue
$69.00
Price
$80K
Revenue
$289.00
Price
$68K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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