GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowes.com, Menards.com, and HomeDepot.com from January to April 2026, Alen demonstrated strong momentum with overall revenue growing 45.6% over the period. Amazon dominates as Alen's primary retail channel, commanding a 56.2% revenue share, followed by Lowes.com at 28.5% and Menards.com at 14.1%. The brand's average product price sits at $127.70, with pricing trending upward by 6.4% over the tracked period, signaling either a shift toward premium offerings or successful price optimization. Notably, HomeDepot.com represents just 1.2% of Alen's revenue share, suggesting a significant opportunity for distribution expansion at one of the nation's largest home improvement retailers. These dynamics position Alen as a brand with concentrated retail strength and meaningful growth trajectory heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 49% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Alen on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Alen.
BY REVENUE
Alen sells 63% online and 37% offline. Online runs through 3 retailers; offline through 2.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 60K ratings on 4 retailers, Alen averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 60K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$89.00
Price
$174K
Revenue
$69.00
Price
$166K
Revenue
$89.00
Price
$140K
Revenue
$449.00
Price
$64K
Revenue
