GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowes.com and Menards.com from January 1 to September 30, 2026 shows Alen operating at an average product price of $161.25. Revenue distribution is notably balanced at the top, with Amazon holding a 41.3% share and Lowes.com close behind at 40.0%, while Menards.com accounts for the remaining 17.7%. That near-even split between the two leading channels suggests Alen is not dependent on any single retail partner for the bulk of its sales. Momentum, however, has softened over the July–September window, with revenue down 18.1% month over month and 19.6% across the period. Average price followed a similar path, slipping 18.3% month over month to $145.44 and declining 19.7% overall, pointing to discounting as a likely contributor to the revenue decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 20% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Alen on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Alen.
BY REVENUE
Alen sells 53% online and 47% offline. Online runs through 3 channels; offline through 2. Online share has moved from 62% in May to 56% in Sep.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 60K ratings on 3 channels, Alen averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 60K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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