GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, lowes.com, menards.com and homedepot.com from January 1 to July 31, 2026 shows Alen commanding an average product price of $145.70. Amazon accounts for the largest slice of revenue at 47.5%, followed by lowes.com at 34.4% and menards.com at 17.0%, while homedepot.com contributes just 1.1%. That concentration means roughly 82% of tracked revenue flows through only two retail channels, leaving meaningful room for expansion at Home Depot. Momentum has been strong in the most recent window, with revenue climbing 43.3% month over month and 23.0% overall between May and July 2026. Pricing has moved in the same direction, with the average selling price reaching $178.58, up 8.1% month over month and 26.1% across the period, according to Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 28% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 24% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Alen on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Alen.
BY REVENUE
Alen sells 52% online and 48% offline. Online runs through 3 channels; offline through 2. Online share has moved from 4% in Mar to 43% in Jul.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 56K ratings on 4 channels, Alen averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 56K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$304.00
Price
$202K
Revenue
$69.00
Price
$80K
Revenue
$89.00
Price
$65K
Revenue
$99.00
Price
$62K
Revenue
$289.00
Price
$41K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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