GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Lowes.com, Menards.com, and HomeDepot.com from January to February 2026, Alen demonstrated a notable reliance on Amazon, which commanded 51.4% of the brand's total revenue share. Lowes.com followed as the second-largest channel at 26.7%, with Menards.com capturing a meaningful 19.7% share, while HomeDepot.com trailed significantly at just 2.2%. The brand's average product price during this period stood at $128.69, reflecting a competitive mid-range positioning. Alen experienced a considerable 43.7% decline in revenue over the tracked period, paired with a 33.1% decrease in average price, suggesting increased promotional activity or a shift in product mix. These trends indicate that Alen's online retail strategy is heavily concentrated across just two key retailers, presenting both a risk and an opportunity for channel diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 44% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 33% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Alen on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Alen.
