GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, Alen generated the majority of its in-store revenue through Amazon, which held a 52.2% share between January 1 and June 30, 2026, across the four tracked channels of Amazon, Lowe's, Menards, and Home Depot. Lowe's followed as the second-largest channel at 31.9%, while Menards contributed 14.7% and Home Depot trailed at just 1.2%. Over the tracked timeseries period of April 1 to June 30, 2026, the brand's overall revenue declined 18.4%, with the most recent month falling 14.1% versus the prior month. In contrast, the average selling price climbed 30.9% over the same span, reaching $165.17 in the latest month—a 16.6% month-over-month increase—well above the year-to-date average product price of $135.30.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 31% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Alen on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Alen.
BY REVENUE
Alen sells 59% online and 41% offline. Online runs through 3 channels; offline through 2.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 78K ratings on 4 channels, Alen averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 78K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$69.00
Price
$156K
Revenue
$89.00
Price
$147K
Revenue
$304.00
Price
$138K
Revenue
$89.00
Price
$101K
Revenue
$479.00
Price
$57K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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