GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on Grips Intelligence in-store data for January–June 2026, Prime-Line's revenue declined 6.7% over the period, with the most recent month falling 7.5% versus the prior month across the retail channels tracked. During this same window, the brand's average selling price rose 3.7% overall to roughly $10.38, signaling upward pricing pressure even as sales softened. Amazon led revenue share at 32.3%, followed closely by homedepot.com at 28.6%, together accounting for more than 60% of tracked in-store performance. Menards and Ace Hardware contributed 16.6% and 15.9% respectively, while lowes.com trailed at 6.6%, underscoring a heavy concentration among the top two channels. This distribution highlights how dependent Prime-Line's offline retail footprint remains on a small number of key partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Prime-Line on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Prime-Line.
BY REVENUE
Prime-Line sells 67% online and 33% offline. Online runs through 3 channels; offline through 2. Online share has moved from 57% in Feb to 73% in Jun.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 3.43M ratings on 5 channels, Prime-Line averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 3.43M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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