GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for January–February 2026, Prime-Line maintains an average product price of $10.40 across five major online retailers: Home Depot, Amazon, Ace Hardware, Menards, and Lowe's. Home Depot leads as Prime-Line's top revenue channel with a commanding 36.4% share, followed by Amazon at 29.1% and Ace Hardware at 21.5%, together accounting for approximately 87% of the brand's online revenue. Notably, Lowe's represents just 1.7% of Prime-Line's revenue share, signaling a significant distribution gap compared to its other home improvement retail partners. Menards holds an 11.3% share, rounding out a retail mix that is heavily concentrated in the home improvement channel. The brand's multi-retailer presence across all major home improvement e-commerce platforms positions Prime-Line with broad digital visibility, though the uneven revenue distribution suggests opportunities for growth at underperforming retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 7% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Prime-Line on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Prime-Line.
BY REVENUE
