GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Prime-Line recorded an average product price of $10.13 across five major retailers—Amazon, Home Depot, Ace Hardware, Menards, and Lowe's—during the January to April 2026 period. Amazon led Prime-Line's revenue share at 32.0%, closely followed by Home Depot at 30.1%, making these two retailers responsible for over 60% of the brand's total revenue. Ace Hardware and Menards also contributed meaningfully, holding 18.3% and 15.6% revenue shares respectively, while Lowe's trailed significantly at just 4.1%. The brand showed positive momentum with overall revenue growing 4.1% over the tracked period, alongside a 7.4% increase in average price, suggesting strengthening demand and pricing power. This combination of broad multi-retailer distribution and consistent upward trends in both revenue and pricing positions Prime-Line as a notable performer in its category.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 5% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Prime-Line on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Prime-Line.
BY REVENUE
Prime-Line sells 67% online and 33% offline. Online runs through 3 retailers; offline through 2.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 2.75M ratings on 5 retailers, Prime-Line averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 2.75M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
