GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Prime-Line recorded an average product price of $10.20 across five major retailers—Home Depot, Amazon, Ace Hardware, Menards, and Lowe's—during Q1 2026 (January 1 to March 31, 2026). Home Depot led Prime-Line's revenue share at 33.5%, followed closely by Amazon at 31.9%, making these two retailers responsible for nearly two-thirds of the brand's total revenue. Ace Hardware captured a notable 21.0% share, while Menards held 12.1% and Lowe's trailed significantly at just 1.4%. The brand experienced a considerable revenue decline of 38.1% over the tracked period, accompanied by a 10.1% drop in average price, suggesting increased pricing pressure across its retail footprint. This combination of falling revenue and contracting prices signals a challenging quarter for Prime-Line in the home improvement and hardware space.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 38% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Prime-Line on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Prime-Line.
BY REVENUE
