GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Hillman generated the majority of its revenue through Ace Hardware, which accounted for 64.1% of its retailer revenue share during Q1 2026 (January–March), followed by Lowe's at 32.2%, while Home Depot and Menards combined represented just 3.3%. Across these four tracked retailers, Hillman maintained a low average product price of $3.59, reflecting its focus on high-volume, everyday essentials. Notably, the brand saw strong momentum with revenue growing 14.5% over the quarter, even as its average price decreased by 18.9% during the same period, suggesting a significant uptick in unit sales volume. This pricing and growth dynamic positions Hillman as a value-driven brand gaining traction across major hardware retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 15% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 19% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for HIllman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for HIllman.