GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking acehardware.com, lowes.com, homedepot.com, and menards.com from January to February 2026, Hillman maintains a strong retail presence with Ace Hardware commanding a dominant 67.6% share of the brand's online revenue, followed by Lowe's at 28.7%. Notably, Home Depot and Menards together account for just 3.3% of Hillman's tracked online revenue, suggesting significant concentration in its retail distribution. The brand's average product price sits at $3.81, though this figure saw a 12.2% overall increase during the tracked period, indicating a possible shift toward higher-priced SKUs or pricing adjustments. Hillman's online revenue grew an impressive 21.0% over the reporting window, signaling strong demand momentum heading into early 2026. This combination of rising prices and robust revenue growth points to a brand that is successfully scaling its e-commerce footprint across key home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 21% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 12% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for HIllman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for HIllman.