Home/Insights/Brands/HIllmanProduct Intelligence - 2026 YTD USA

HIllman

30M+

Products Sold, Jan to Sep 2026

5,000+

# Offline Stores

$3.51

Avg. Price

4.7

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

HIllman Market Overview

Grips Intelligence in-store data tracked across Ace Hardware, Lowe's, Home Depot and Menards from January 1 to September 30, 2026 shows Hillman — a brand of Hillman Solutions Corp. (NASDAQ: HLMN) — generating the majority of its revenue through a single retail partner. Ace Hardware alone accounted for 54.8% of year-to-date revenue, with Lowe's close behind at 39.6%, leaving Home Depot (2.6%) and Menards (2.2%) as marginal contributors. The average product price sat at $3.53, down 4.1% month over month but still 0.6% higher across the measured period. Revenue slipped 3.6% versus the prior month and declined 1.9% overall during the July-to-September window. That combination of a highly concentrated retail footprint and softening monthly momentum makes channel diversification the key variable to watch heading into next year.

Revenue Share by Channel
Data covers Ace Hardware, Lowe's, Home Depot, Menards

HIllman's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 2% from Jul to Sep.

Monthly revenue

Indexed values, 0-100

HIllman's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.

Average price

Absolute values in $

Start benchmarking for free

HIllman's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for HIllman on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

HIllman's channels

REVENUE SHARE

Revenue distribution across tracked channels for HIllman.

Channels by revenue share

Distribution in %

HIllman's customer ratings

BY REVIEW COUNT

Across 8.6M ratings on 4 channels, HIllman averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 8.6M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for HIllman

BY REVENUE

Ace Hardware
Ace Hardware
#1HILLMAN KeyKrafter House/Office Universal Key Blank Single

$4.99

Price

$3.93M

Revenue

#2HILLMAN KeyKrafter Traditional Silver House/Office Key Blank 68 Single For Schlage Locks

$4.99

Price

$2.91M

Revenue

#3HILLMAN Traditional Key House/Office Padlock Key Blank 69 Single For Master Padlocks Silver

$5.99

Price

$691K

Revenue

#4HILLMAN KeyKrafter House/Office Universal Key Blank 95 Single

$5.99

Price

$410K

Revenue

#5HILLMAN KeyKrafter House/Office Universal Key Blank 97 Single

$5.99

Price

$286K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved