GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Lowe's, Home Depot, and Amazon, Franklin Brass — a brand under Masco Corporation (NYSE: MAS) — maintains an average selling price of $22.06. Lowe's is the brand's dominant retail channel, accounting for 52.5% of year-to-date revenue, ahead of Home Depot at 35.7% and Amazon at 11.4%. Momentum softened during the third quarter, with revenue declining 7.7% over the tracked period and falling 17.4% month-over-month in the most recent reading. Pricing followed a similar trajectory, slipping 2.9% overall to $21.83, a 1.9% decrease versus the prior month. The combination of a concentrated channel mix and simultaneous revenue and price erosion suggests Franklin Brass is facing competitive pressure in its largest retail partnerships.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Franklin Brass on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Franklin Brass.
BY REVIEW COUNT
Across 1.04M ratings on 3 channels, Franklin Brass averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.04M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$70.22
Price
$227K
Revenue
$63.70
Price
$130K
Revenue
$27.69
Price
$43K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO FRANKLIN BRASS
