GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's, Home Depot and Amazon shows Franklin Brass, a brand under Masco Corporation (NYSE: MAS), leaning heavily on a single retail partner. Lowe's accounts for 54.8% of tracked revenue, followed by Home Depot at 33.2% and Amazon at just 12.0%, leaving the brand's performance closely tied to one account. Revenue softened over the period, falling 8.0% overall and dropping 21.6% month over month in the most recent reading. At the same time, the average selling price climbed 3.3% to roughly $22.50, against a period average of $21.90. That combination of rising prices and declining revenue suggests pricing gains are not yet compensating for weaker unit movement, a trend worth watching in the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Franklin Brass on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Franklin Brass.
BY REVIEW COUNT
Across 1.09M ratings on 3 channels, Franklin Brass averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.09M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.96
Price
$62K
Revenue
$19.34
Price
$44K
Revenue
$60.00
Price
$30K
Revenue
$17.66
Price
$30K
Revenue
$23.20
Price
$20K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO FRANKLIN BRASS
