GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Liberty, a privately held brand operated by Liberty Retail Limited, generating the large majority of its tracked revenue at homedepot.com, which accounts for 70.7% of the total. Lowe's follows at 20.5%, while Amazon rounds out the mix with an 8.7% share, leaving distribution heavily concentrated in home improvement retail. The brand's average product price sits at $27.86 across the full period, though the most recent month registered $33.08 after a 21.2% month-over-month increase. Pricing has risen 16.1% over the tracked timeseries window from May 1 to July 31, 2026, pointing to a shift in product mix toward higher-ticket items. Revenue, meanwhile, has been comparatively flat, edging up 0.8% overall despite a 3.1% dip in the latest month.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Liberty on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Liberty.
BY REVIEW COUNT
Across 3.97M ratings on 3 channels, Liberty averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.97M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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