GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Pilot maintained an average product price of $13.35 across Amazon, Office Depot, and Newegg from January to May 2026. Amazon dominated Pilot's retail distribution, commanding an overwhelming 84.6% revenue share, while Office Depot accounted for 12.1% and Newegg trailed at 2.3%. The brand experienced a notable revenue decline of 8.5% over the tracked period, alongside a modest 0.7% decrease in average pricing. Despite the downward revenue trend, Pilot's heavy concentration on Amazon suggests the marketplace remains the brand's critical sales channel for maintaining market presence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Pilot on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Pilot.
BY REVENUE
Pilot sells 88% online and 12% offline. Online runs through 2 channels; offline through 1.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 12M ratings on 3 channels, Pilot averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 12M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.39
Price
$2.59M
Revenue
$41.77
Price
$1.1M
Revenue
$29.99
Price
$800K
Revenue
$16.69
Price
$793K
Revenue
$16.44
Price
$776K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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