GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Pilot maintained an average product price of $13.35 across Amazon, Office Depot, and Newegg from January to May 2026. Amazon dominated Pilot's retail distribution, commanding an overwhelming 84.6% revenue share, while Office Depot accounted for 12.1% and Newegg trailed at 2.3%. The brand experienced a notable revenue decline of 8.5% over the tracked period, alongside a modest 0.7% decrease in average pricing. Despite the downward revenue trend, Pilot's heavy concentration on Amazon suggests the marketplace remains the brand's critical sales channel for maintaining market presence.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Pilot on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Pilot.
BY REVENUE
Pilot sells 88% online and 12% offline. Online runs through 2 retailers; offline through 1.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 12M ratings on 3 retailers, Pilot averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 12M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$14.39
Price
$2.59M
Revenue
$41.77
Price
$1.1M
Revenue
$29.99
Price
$800K
Revenue
$16.69
Price
$793K
Revenue
