Pilot

Pilot Market Overview

According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon, Office Depot, Newegg and Lowe's, Pilot — a brand of Tokyo-listed Pilot Corporation (TYO: 7846) — maintains a highly concentrated channel mix. Amazon alone accounts for 82.5% of year-to-date revenue, with Office Depot a distant second at 14.0% and Newegg and Lowe's together contributing just 3.3%. Momentum has been positive over the June–August window, with revenue up 22.7% overall and a 13.3% month-over-month gain in the most recent period. That growth came alongside softer pricing, as the average selling price slipped 6.5% across the quarter to $12.32, below the $12.91 year-to-date average. The combination of rising revenue and falling average price points to volume-led expansion rather than premiumization.