Home/Insights/Brands/PilotProduct Intelligence - 2026 YTD USA

Pilot

2M+

Products Sold, Jan to Jun 2026

1,000+

# Offline Stores

$13.29

Avg. Price

4.7

Avg. Rating

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Pilot Market Overview

According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across Amazon, Office Depot, Newegg, and Lowe's, Pilot Corporation (TYO: 7846) saw revenue decline 16.6% over the tracked period, with a further 12.2% month-over-month drop. The Americas segment is mainly engaged in the manufacture and sales of ball pens in the United States, Mexico and Brazil. Amazon dominated in-store channel distribution with an 82.5% revenue share, far ahead of Office Depot at 13.5%, Newegg at 2.7%, and lowes.com at 1.1%. The brand's average product price eased to $13.26, dipping 1.9% across the period and settling at $13.18 in the most recent month. These Grips Intelligence figures point to broad-based softening in both revenue momentum and pricing despite Amazon's outsized channel concentration.

Revenue Share by Channel
Data covers Amazon, Office Depot, Newegg, Lowe's

Pilot's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 17% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Pilot's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.

Average price

Absolute values in $

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Pilot's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Pilot on Amazon.

Amazon

Categories by revenue share

Distribution in %

Pilot's channels

REVENUE SHARE

Revenue distribution across tracked channels for Pilot.

Channels by revenue share

Distribution in %

Pilot's online vs offline revenue split

BY REVENUE

Pilot sells 87% online and 13% offline. Online runs through 3 channels; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

87%

13%

Offline

Online channels

87%

Amazon.com
Newegg.com
Lowes.com

Offline channels

13%

Office Depot stores

Pilot's customer ratings

BY REVIEW COUNT

Across 12M ratings on 4 channels, Pilot averages 4.7. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 12M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Pilot

BY REVENUE

Amazon
Amazon
#1PILOT G2 Premium Refillable & Retractable Rolling Ball Gel Pens, Fine Point, Black Ink, 12-Pack (31020)

$14.39

Price

$2.49M

Revenue

#2Pilot® G2 Retractable Gel Ink Pens, Fine Point, 0.7 mm, Black Barrel, Black Ink, Pack Of 36 Pens

$41.83

Price

$1.12M

Revenue

#3PILOT G2 Premium Refillable & Retractable Rolling Ball Gel Pens, Fine Point, Blue Ink, 12 Count (31021)

$16.35

Price

$959K

Revenue

#4PILOT G2 Premium Refillable & Retractable Rolling Ball Gel Pens, Bold Point, Black Ink, 12-Pack (31256)

$16.99

Price

$798K

Revenue

#5PILOT Pen 14447 FriXion Clicker Erasable, Refillable & Retractable Gel Ink Pens, Fine Point, Assorted Color Inks, 15-Pack Pouch

$29.99

Price

$674K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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