Home/Insights/Brands/PilotProduct Intelligence - 2026 YTD USA

Pilot

3M+

Products Sold, Jan to Sep 2026

1,000+

# Offline Stores

$12.12

Avg. Price

4.7

Avg. Rating

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Pilot Market Overview

Grips Intelligence in-store data tracked across Amazon, Office Depot and Newegg from January 1 to September 30, 2026 shows Pilot, a brand of Tokyo-listed Pilot Corporation (TYO: 7846), posting revenue growth of 26.3% over the period. Amazon dominates the brand's channel mix at 82.0% of year-to-date revenue, with Office Depot contributing 14.9% and Newegg a marginal 2.1%. Momentum carried into the most recent quarter, with revenue up 9.2% month over month in the July–September timeseries window. Pricing has held firm rather than driven volume, as the average product price of $12.08 rose 1.5% over the period and climbed 2.8% month over month to $12.03 in the latest reading. The G2 retractable gel line anchors assortment across all three retailers, though realized price points vary widely by pack size, from roughly $7.45 for four-count sets at Office Depot to $62.87 for 36-count packs on Newegg.

Revenue Share by Channel
Data covers Amazon, Office Depot, Newegg

Pilot's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 26% from Jul to Sep.

Monthly revenue

Indexed values, 0-100

Pilot's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.

Average price

Absolute values in $

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Pilot's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Pilot on Amazon.

Amazon

Categories by revenue share

Distribution in %

Pilot's channels

REVENUE SHARE

Revenue distribution across tracked channels for Pilot.

Channels by revenue share

Distribution in %

Pilot's online vs offline revenue split

BY REVENUE

Pilot sells 86% online and 14% offline. Online runs through 2 channels; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

86%

14%

Offline

Online channels

86%

Amazon.com
Newegg.com

Offline channels

14%

Office Depot stores

Pilot's customer ratings

BY REVIEW COUNT

Across 11M ratings on 3 channels, Pilot averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 11M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Pilot

BY REVENUE

Amazon
Amazon
#1PILOT G2 Premium Refillable & Retractable Rolling Ball Gel Pens, Fine Point, Black Ink, 12-Pack (31020)

$13.18

Price

$2.32M

Revenue

#2Pilot® G2 Retractable Gel Ink Pens, Fine Point, 0.7 mm, Black Barrel, Black Ink, Pack Of 36 Pens

$39.06

Price

$1.28M

Revenue

#3PILOT Pen 14447 FriXion Clicker Erasable, Refillable & Retractable Gel Ink Pens, Fine Point, Assorted Color Inks, 15-Pack Pouch

$29.24

Price

$1.1M

Revenue

#4PILOT G2 Premium Refillable & Retractable Rolling Ball Gel Pens, Bold Point, Black Ink, 12-Pack (31256)

$14.65

Price

$692K

Revenue

#5PILOT G2 Premium Refillable & Retractable Rolling Ball Gel Pens, Fine Point, Blue Ink, 12 Count (31021)

$14.46

Price

$686K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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