GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to August 31, 2026 across Amazon and Office Depot, Expo — a brand within the portfolio of Newell Brands (NASDAQ: NWL) — carries an average product price of $11.14. Channel concentration is pronounced, with Amazon accounting for 86.9% of year-to-date revenue versus 12.4% for Office Depot. Momentum has been strong through the summer, with revenue up 114.8% over the tracked timeseries period and a 54.6% month-over-month gain in the latest month. That growth came alongside price compression, as the average selling price fell 21.6% overall to $9.54, a 14.4% decline versus the prior month. The combination of falling prices and accelerating revenue suggests volume-led expansion rather than premiumization, making promotional intensity the key variable to watch heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 115% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 22% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Expo on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Expo.
BY REVENUE
Expo sells 87% online and 13% offline. Online runs through 1 channel; offline through 2.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 3.32M ratings on 2 channels, Expo averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.32M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.49
Price
$165K
Revenue
$13.08
Price
$129K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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