GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Office Depot from January 1 to September 30, 2026, Expo, a brand under Newell Brands (NASDAQ: NWL), generated revenue growth of 71.8% over the measured period. Amazon dominates distribution with an 86.9% revenue share, while Office Depot accounts for the remaining 12.5%. The brand's average product price sits at $9.83, with the most recent monthly reading of $9.38 reflecting a 3.1% month-over-month increase even as pricing held essentially flat, down just 0.1% across the full period. Momentum remained positive into the third quarter, with revenue up 6.9% versus the prior month. The pricing spread is notable, ranging from roughly $4.99 for small Office Depot multipacks to $36.07 for larger 36-count assortments, indicating a broad assortment strategy across both channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 72% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Expo on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Expo.
BY REVENUE
Expo sells 88% online and 12% offline. Online runs through 1 channel; offline through 2.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 3.31M ratings on 2 channels, Expo averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.31M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.95
Price
$160K
Revenue
$36.15
Price
$127K
Revenue
$11.45
Price
$110K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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