GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Ticonderoga generated the vast majority of its revenue through Amazon, which accounted for 90.8% of total revenue share between January and May 2026, with Office Depot capturing the remaining 9.1%. The brand's average product price during this period stood at $8.73, reflecting a 2.0% overall increase in average pricing over the tracked months. Despite this price growth, Ticonderoga experienced a 3.8% decline in total revenue over the same timeframe, suggesting softening demand even as prices edged higher. The brand's heavy concentration on a single retailer for over 90% of its revenue highlights a significant channel dependency that could present both risks and opportunities. These trends point to a brand navigating a challenging market environment with limited retail diversification across the two tracked retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ticonderoga on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Ticonderoga.
BY REVENUE
Ticonderoga sells 91% online and 9% offline. Online runs through 1 retailer; offline through 1.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 4.4M ratings on 2 retailers, Ticonderoga averages 4.8★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.8
/ 5
From 4.4M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$14.86
Price
$361K
Revenue
$6.51
Price
$326K
Revenue
$50.26
Price
$271K
Revenue
$40.30
Price
$207K
Revenue
