GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Pentel generated the majority of its revenue through Amazon, which accounted for 74.0% of total revenue share between January and May 2026, followed by Office Depot at 18.7% and Newegg at 7.2%. The brand's average product price stood at $9.96 across all tracked retailers during this period. Notably, Pentel experienced a 3.6% decline in overall revenue, suggesting a softening demand trend over the observed months. Despite the revenue dip, average pricing showed resilience with a 1.3% overall increase, indicating the brand maintained its pricing power even amid declining sales volume. With Amazon commanding nearly three-quarters of Pentel's revenue distribution, the brand's commercial performance remains heavily dependent on a single retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Pentel on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Pentel.
BY REVENUE
Pentel sells 81% online and 19% offline. Online runs through 2 retailers; offline through 1.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 7.5M ratings on 3 retailers, Pentel averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 7.5M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$20.39
Price
$387K
Revenue
$4.42
Price
$262K
Revenue
$20.68
Price
$245K
Revenue
