Home/Insights/Brands/PentelProduct Intelligence - 2026 YTD USA

Pentel

1M+

Products Sold, Jan to Aug 2026

900+

# Offline Stores

$9.38

Avg. Price

4.7

Avg. Rating

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Pentel Market Overview

Grips Intelligence in-store data tracked across Amazon, Office Depot and Newegg from January 1 to August 31, 2026 shows Pentel maintaining a highly concentrated channel mix, with Amazon alone accounting for 73.5% of year-to-date revenue. Office Depot contributes a secondary 18.9% share, while Newegg trails at 7.6%, leaving the brand heavily reliant on a single marketplace for growth. Momentum has been strong in the most recent stretch, with revenue up 40.8% across the June–August 2026 window and a 31.5% month-over-month gain in the latest period. That expansion has come alongside pricing pressure, as the average selling price slipped 18.5% over the same window to $8.28, below the $9.38 year-to-date average. The combination of rising revenue and falling realized prices suggests volume-led growth and a promotional or mix shift toward lower-priced packs, a dynamic worth monitoring if Amazon's dominance deepens further.

Revenue Share by Channel
Data covers Amazon, Office Depot, Newegg

Pentel's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 41% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Pentel's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 18% from Jun to Aug.

Average price

Absolute values in $

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Pentel's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Pentel on Amazon.

Amazon

Categories by revenue share

Distribution in %

Pentel's channels

REVENUE SHARE

Revenue distribution across tracked channels for Pentel.

Channels by revenue share

Distribution in %

Pentel's online vs offline revenue split

BY REVENUE

Pentel sells 81% online and 19% offline. Online runs through 2 channels; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

81%

19%

Offline

Online channels

81%

Amazon.com
Newegg.com

Offline channels

19%

Office Depot stores

Pentel's customer ratings

BY REVIEW COUNT

Across 6.9M ratings on 3 channels, Pentel averages 4.7. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 6.9M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Pentel

BY REVENUE

Amazon
Amazon
#1Pentel® EnerGel™ RTX Retractable Liquid Gel Pens, Medium Point, 0.7 mm, Assorted Colors, Pack Of 12 Pens

$20.02

Price

$470K

Revenue

#2Pentel® EnerGel™ Retractable Liquid Gel Pens, Medium Point, 0.7 mm, Silver Barrel, Black Ink, Pack Of 12

$18.95

Price

$408K

Revenue

#3Pentel® Super Hi-Polymer® Leads, 0.7 mm, Medium, HB, 30 Leads Per Tube, Pack Of 3 Tubes

$4.80

Price

$186K

Revenue

#4Pentel® Hi-Polymer Erasers, White, Pack Of 4

$4.49

Price

$185K

Revenue

#5Refill Ink for BL57/BL77 EnerGel Liquid Gel Pen, Box of 12, 0.7mm, Metal Tip, Black Ink (LR7-A-12)

$13.54

Price

$136K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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