GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon, Office Depot, and Newegg, Pentel — a majority-owned subsidiary of Plus Corporation — posted revenue growth of 43.6% over the tracked period. Amazon dominates the brand's channel mix at 73.9% of year-to-date revenue, followed by Office Depot at 19.0% and Newegg at 7.1%. The average product price sits at $8.60, having edged up just 0.4% across the period, with a 3.6% month-over-month increase to $8.23 in the most recent reading. Momentum has cooled somewhat in the latest quarter, with revenue growing 3.5% against the prior month. Pricing varies sharply by channel, with Newegg's top-selling multipacks averaging $37 to $48 versus sub-$11 price points on Office Depot's leading items.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 44% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Pentel on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Pentel.
BY REVENUE
Pentel sells 82% online and 18% offline. Online runs through 2 channels; offline through 1.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 6.5M ratings on 3 channels, Pentel averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 6.5M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$17.81
Price
$474K
Revenue
$16.98
Price
$393K
Revenue
$4.52
Price
$302K
Revenue
$10.26
Price
$115K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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