GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for January–February 2026 across five major retailers, Pennington generates the largest share of its online revenue through homedepot.com at 44.9%, followed by lowes.com at 34.0% and Amazon at 17.6%, showing a strong home-improvement retail focus. The brand's average product price sits at $35.95, though pricing saw a notable 35.4% increase over the trailing period starting December 2025. Pennington's overall revenue surged by 113.5% during the same window, signaling significant demand acceleration heading into early 2026. Smaller retailers menards.com and acehardware.com together account for just 3.6% of revenue share, indicating a highly concentrated distribution strategy among the top three channels. This combination of rapid revenue growth and rising average prices suggests Pennington is strengthening both its volume and pricing power in the online marketplace.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 114% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 35% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Pennington on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Pennington.
BY REVENUE
