GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Better-Gro generated the majority of its revenue through Amazon, which accounted for 62.4% of total revenue share between January and April 2026, followed by Lowes.com at 35.0% and HomeDepot.com at just 2.6%. The brand's average product price during this period stood at $10.20, though pricing saw a notable overall decline of 31.1% over the tracked months. Despite the downward price trend, Better-Gro experienced strong topline momentum with revenue growing 27.9% over the same period, suggesting increased volume demand. Home Depot carried the brand's premium-priced items, with orchid products reaching up to $24.61, while Lowe's offerings were positioned at more accessible price points starting around $5.38. This combination of aggressive pricing and expanding revenue highlights Better-Gro's growing competitive presence across major retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 28% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 31% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Better-Gro on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Better-Gro.
BY REVENUE
Better-Gro sells 65% online and 35% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 8% in Dec to 62% in Apr.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 188K ratings on 3 retailers, Better-Gro averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 188K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
