GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering the period from January 1 to June 30, 2026 across Amazon, Lowe's, and Home Depot, Better-Gro's revenue declined 13.8% over the tracked window, signaling meaningful headwinds for the brand. Amazon anchored the channel mix with a 57.7% revenue share, while lowes.com contributed a substantial 39.7% and homedepot.com trailed at just 2.6%. The brand's average selling price also softened notably, dropping 23.2% across the reporting period to settle around $8.42. This combination of falling revenue and compressing prices suggests intensifying competitive or promotional pressure across Better-Gro's in-store retail footprint. As a brand of the privately held Sun Bulb Company, Better-Gro's performance trends offer a useful benchmark for the broader orchid and gardening-supplies category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 23% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Better-Gro on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Better-Gro.
BY REVENUE
Better-Gro sells 61% online and 39% offline. Online runs through 2 channels; offline through 1. Online share has moved from 70% in Feb to 59% in Jun.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 242K ratings on 3 channels, Better-Gro averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 242K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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