GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon, lowes.com and homedepot.com, Better-Gro carried an average product price of $7.12. Amazon accounted for the majority of year-to-date revenue at 53.9%, with lowes.com close behind at 43.4% and homedepot.com contributing just 2.7%. Momentum softened over the summer window tracked from June through August, with revenue down 12.8% overall and falling 15.4% in the most recent month alone. Pricing eased alongside volume, with the latest monthly average price at $6.52, a 5.3% month-over-month decline and a 2.1% drop across the period. The near-even split between Amazon and Lowe's makes the brand's channel mix unusually balanced for the category, leaving Home Depot as the clearest expansion opportunity.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Better-Gro on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Better-Gro.
BY REVENUE
Better-Gro sells 59% online and 41% offline. Online runs through 3 channels; offline through 1.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 243K ratings on 3 channels, Better-Gro averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 243K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
