GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Amazon, Lowes.com, and HomeDepot.com, Better-Gro generated the majority of its online revenue through Amazon, which accounted for a dominant 67.0% revenue share, followed by Lowes.com at 29.6% and HomeDepot.com at just 3.4%. The brand's average product price during this period stood at $12.23, with average pricing trending upward by 15.4% over recent months. Better-Gro also experienced strong revenue momentum, posting 36.4% overall revenue growth across the tracked period. HomeDepot.com carried the brand's highest-priced items, with products like the 5 in. Round Blue Ceramic Orchid Pot Twin Pack averaging $25.51, while Lowes.com skewed toward more affordable options priced under $8. These dynamics suggest Better-Gro is leveraging a multi-retailer strategy with Amazon as its primary revenue engine and differentiated pricing across channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 36% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 15% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Better-Gro on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Better-Gro.
BY REVENUE
