GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, lowes.com and homedepot.com from January 1 to July 31, 2026 shows Better-Gro, the flagship brand of privately held Sun Bulb Company, holding an average product price of $7.67. Amazon accounts for the largest slice of year-to-date revenue at 55.6%, with lowes.com close behind at 41.9% and homedepot.com contributing just 2.5%. The most recent month delivered 3.0% revenue growth versus the prior month, though revenue is still down 7.7% across the May–July 2026 window. Average price movements followed a similar pattern, ticking up 3.4% month over month to $6.89 while sitting 1.5% lower over the same three-month period. The concentration of nearly all revenue in two channels suggests limited exposure at homedepot.com relative to the brand's Amazon and Lowe's footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Better-Gro on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Better-Gro.
BY REVENUE
Better-Gro sells 59% online and 41% offline. Online runs through 3 channels; offline through 1.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 243K ratings on 3 channels, Better-Gro averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 243K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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