GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Miracle-Gro generated the majority of its revenue through Lowe's (37.6%) and Ace Hardware (36.6%) during Q1 2026 (January–March), tracked across five major retailers including Amazon, Home Depot, and Menards. Amazon captured 15.7% of Miracle-Gro's revenue share, while Home Depot trailed significantly at just 8.0%, suggesting a strong brick-and-mortar retail focus for the brand. The brand's average product price sat at $14.05 across all tracked retailers during this period. Notably, Miracle-Gro experienced substantial revenue growth of 157.8% over the quarter, signaling a strong seasonal ramp-up heading into spring. However, this growth coincided with a 24.5% decrease in average price, indicating that volume-driven promotions or value-oriented product mix shifts may be fueling the brand's momentum.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 158% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 25% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Miracle-Gro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Miracle-Gro.
BY REVENUE
