Miracle-Gro

Miracle-Gro Market Overview

Grips Intelligence in-store data covering January 1 to July 31, 2026 across Ace Hardware, Lowe's, Amazon, Menards and Home Depot shows Miracle-Gro, a brand of The Scotts Miracle-Gro Company (NYSE: SMG), concentrating the bulk of its revenue in two retailers, with acehardware.com at 41.7% share and lowes.com at 33.4%. Amazon contributes 13.0%, while Menards (7.6%) and Home Depot (4.3%) together account for under 12% of tracked sales. The brand's average product price sits at $11.34, though pricing has climbed 24.8% over the May–July window, reaching $13.31 in the latest month on a 14.7% month-over-month increase. That pricing strength coincided with sharp volume softness, as revenue fell 36.9% month over month and 62.6% across the three-month period. The divergence between rising prices and falling revenue suggests post-spring seasonal normalization is amplifying the impact of higher shelf prices in Miracle-Gro's brick-and-mortar footprint.