Home/Insights/Brands/Miracle-GroProduct Intelligence - 2026 YTD USA

Miracle-Gro

10M+

Products Sold, Jan to Aug 2026

5,300+

# Offline Stores

$11.30

Avg. Price

4.6

Avg. Rating

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Miracle-Gro Market Overview

According to Grips Intelligence in-store data covering January 1 through August 31, 2026 across five tracked retail channels — Ace Hardware, Lowe's, Amazon, Menards and Home Depot — Miracle-Gro, a brand of The Scotts Miracle-Gro Company (NYSE: SMG), shows a highly concentrated retail footprint. Ace Hardware accounts for 41.5% of year-to-date revenue and Lowe's a further 32.1%, together representing nearly three-quarters of tracked sales. Amazon holds 13.7% share, while Home Depot trails all measured channels at just 4.8%. Pricing has trended upward, with the average price climbing 24.1% over the period to $14.41 in the most recent month, well above the $11.40 year-to-date average. Revenue, however, has moved in the opposite direction, falling 21.3% month over month and 50.3% across the tracked window, pointing to sharp post-peak seasonal softening.

Revenue Share by Channel
Data covers Ace Hardware, Lowe's, Amazon, Menards, Home Depot

Miracle-Gro's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 50% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Miracle-Gro's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 24% from Jun to Aug.

Average price

Absolute values in $

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Miracle-Gro's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Miracle-Gro on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Miracle-Gro's channels

REVENUE SHARE

Revenue distribution across tracked channels for Miracle-Gro.

Channels by revenue share

Distribution in %

Miracle-Gro's online vs offline revenue split

BY REVENUE

Miracle-Gro sells 23% online and 77% offline. Online runs through 3 channels; offline through 3. Online share has moved from 20% in Apr to 42% in Aug.

Revenue by channel

Share of total revenue across all channels

Online

23%

77%

Offline

Online share trend

Apr – Aug

Online channels

23%

Amazon.com
HomeDepot.com
Lowes.com

Offline channels

77%

Ace Hardware stores
Lowe's stores
Menards stores

Miracle-Gro's customer ratings

BY REVIEW COUNT

Across 12M ratings on 5 channels, Miracle-Gro averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 12M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Miracle-Gro

BY REVENUE

Home Depot
Home Depot
#1Potting Mix, 25 qt., Feeds 6 Months, For Indoor/Outdoor Potted Plants, Potting Soil, Pallet (80-Pack)

$1,204.89

Price

$1.26M

Revenue

#2Garden Soil All Purpose 0.75 cu. ft. Outdoor In-Ground Soil Pallet (85-Bags)

$642.97

Price

$1.19M

Revenue

#3Moisture Control Potting Mix, 1950 qt., Guards Against Over and Under Watering, Potting Soil, (Pallet of 39 50 qt. Bags)

$770.00

Price

$1.11M

Revenue

#4Potting Mix, 1950 qt., Feeds up to 6-Months, For All Potted Plants, Potting Soil, (Pallet of 39 50 qt. Bags)

$815.53

Price

$813K

Revenue

#5Organic All Natural Mulch, 1.5 cu. ft., Natural Brown, Shredded, Wood, Bagged Mulch, OMRI Listed, Pallet (80-Pack)

$696.39

Price

$506K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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