GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data, Miracle-Gro generated the largest share of its online revenue through lowes.com (35.0%) during January–February 2026, followed by acehardware.com (27.2%), Amazon (19.9%), and homedepot.com (15.9%) across the five tracked retailers. The brand's average product price stood at $16.37 during the period, reflecting a notable 29.0% decrease in average price over the trailing months. Despite this pricing decline, Miracle-Gro demonstrated strong sales momentum with an 18.4% overall revenue growth across the tracked period. The dominance of home improvement retailers over Amazon suggests that Miracle-Gro's online consumer base skews heavily toward dedicated home and garden shopping destinations. This combination of aggressive pricing and accelerating revenue signals a volume-driven growth strategy heading into the key spring gardening season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 18% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 29% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Miracle-Gro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Miracle-Gro.
BY REVENUE
