GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Miracle-Gro generated the majority of its revenue between January and April 2026 through Lowe's (38.9%) and Ace Hardware (38.0%), which together accounted for nearly 77% of total sales across the five tracked retailers. Amazon captured 13.4% of revenue share, while Home Depot and Menards trailed at 6.0% and 3.6% respectively, suggesting the brand's offline-focused retail partnerships remain its strongest sales channels. The brand's average product price during this period sat at $11.99, reflecting an accessible price point across its portfolio. Notably, Miracle-Gro experienced significant revenue growth of 277.4% over the tracked period, signaling a strong seasonal demand surge heading into the spring gardening season. This data highlights how Miracle-Gro's distribution strategy leans heavily on home improvement and hardware retailers rather than e-commerce giants.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 277% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 38% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Miracle-Gro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Miracle-Gro.
BY REVENUE
Miracle-Gro sells 27% online and 73% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 62% in Dec to 20% in Apr.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 9.2M ratings on 5 retailers, Miracle-Gro averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 9.2M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
