GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking in-store performance across Ace Hardware, Lowe's, Amazon, Menards, and Home Depot from January 1 to June 30, 2026, Miracle-Gro—owned by The Scotts Miracle-Gro Company (NYSE: SMG)—generated its largest revenue share through acehardware.com at 42.0%, followed by lowes.com at 34.6%. Together these two retailers accounted for more than three-quarters of the brand's tracked revenue, while Amazon, Menards, and Home Depot split the remaining share. Grips Intelligence data shows revenue declined 22.0% over the period, with a sharper 40.7% month-over-month drop in the most recent month. Meanwhile, the average product price of $11.35 moved higher, rising 14.4% overall and 8.8% month-over-month to $11.60. This combination of falling revenue alongside rising prices is the most notable dynamic in the brand's recent offline performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Miracle-Gro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Miracle-Gro.
BY REVENUE
Miracle-Gro sells 21% online and 79% offline. Online runs through 3 channels; offline through 3. Online share has moved from 42% in Feb to 22% in Jun.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 12M ratings on 5 channels, Miracle-Gro averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 12M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.34
Price
$1.07M
Revenue
$13.52
Price
$851K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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