GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Miracle-Gro generated the majority of its revenue between January and April 2026 through Lowe's (38.9%) and Ace Hardware (38.0%), which together accounted for nearly 77% of total sales across the five tracked retailers. Amazon captured 13.4% of revenue share, while Home Depot and Menards trailed at 6.0% and 3.6% respectively, suggesting the brand's offline-focused retail partnerships remain its strongest sales channels. The brand's average product price during this period sat at $11.99, reflecting an accessible price point across its portfolio. Notably, Miracle-Gro experienced significant revenue growth of 277.4% over the tracked period, signaling a strong seasonal demand surge heading into the spring gardening season. This data highlights how Miracle-Gro's distribution strategy leans heavily on home improvement and hardware retailers rather than e-commerce giants.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 277% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 38% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Miracle-Gro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Miracle-Gro.
BY REVENUE
