GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through July 31, 2026, Gardener's Blue Ribbon — a brand of privately held MAT Holdings, Inc. — sees virtually all of its tracked revenue concentrated at a single retailer. Lowe's accounts for 99.3% of year-to-date revenue share, leaving the brand almost entirely dependent on one retail partner. The average product price sits at $7.05 year to date, positioning the brand firmly in the value tier. Pricing has trended upward across the May–July window, rising 3.5% overall to $7.20, including a 1.8% month-over-month gain in the latest period. That price strength has not offset volume softness, however, with revenue falling 22.4% month over month and 19.5% across the three-month trend period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Gardener's Blue Ribbon on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Gardener's Blue Ribbon.
BY REVENUE
Gardener's Blue Ribbon sells 18% online and 82% offline. Online runs through 2 channels; offline through 1. Online share has moved from 1% in Mar to 22% in Jul.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVIEW COUNT
Across 20K ratings on 1 channel, Gardener's Blue Ribbon averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 20K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.86
Price
$229K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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