Gardener's Blue Ribbon

Gardener's Blue Ribbon Market Overview

According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026, Gardener's Blue Ribbon — a brand of MAT Holdings, Inc. — concentrates virtually all of its measured sales at a single retailer, with Lowe's accounting for 99.3% of year-to-date revenue. The brand's average product price sits at $7.03, placing it firmly in the low-ticket, high-volume tier of its category. Momentum has weakened sharply, with revenue falling 61.0% across the tracked period and dropping another 33.5% month over month in the most recent reading. Pricing has softened alongside volume, with the average price easing to $6.94, down 3.4% month over month and 3.6% overall. Top-selling items cluster in a narrow $4.98 to $8.99 band, underscoring how dependent the brand's performance is on a concentrated assortment and a single retail partner.