GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across tracked retailers, Gardener's Blue Ribbon operates with a highly concentrated distribution strategy, generating 99.7% of its online revenue through Lowes.com. The brand maintains a low average product price of just $2.68, positioning it firmly in the value segment of its category. Notably, revenue grew 16.4% month-over-month during the tracked period, suggesting strengthening seasonal demand heading into early 2026. However, average pricing saw a 14.1% month-over-month decline even as overall average price rose 8.9% over the broader trailing period, indicating possible promotional activity or a shift in product mix toward lower-priced items. This near-total reliance on a single retailer presents both a streamlined channel strategy and a potential vulnerability worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 11% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Gardener's Blue Ribbon on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Gardener's Blue Ribbon.
BY REVENUE
TO GARDENER'S BLUE RIBBON