GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, Lowe's, Ace Hardware, Menards and Home Depot shows Oregon — a brand of privately held Oregon Tool, Inc. — generating an average product price of $25.59. Amazon leads the retailer mix with 40.7% of year-to-date revenue, followed by lowes.com at 26.1% and acehardware.com at 16.4%, while homedepot.com trails at just 5.3%. Momentum has softened over the May–July window, with revenue down 4.4% month over month and 11.7% overall across the tracked period. Pricing, by contrast, has edged higher, with the average price rising 0.8% to $25.73. The combination of slipping revenue and firming prices points to volume, rather than discounting, as the pressure point for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Oregon on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Oregon.
BY REVENUE
Oregon sells 55% online and 45% offline. Online runs through 3 channels; offline through 3.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 1.76M ratings on 5 channels, Oregon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.76M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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