According to Grips Intelligence in-store data tracked across Amazon, Lowe's, Ace Hardware, Menards and Home Depot from January 1 to September 30, 2026, Oregon — a brand of privately held Oregon Tool, owned by Platinum Equity — maintains a broad but uneven retail footprint. Amazon is the clear leader with 41.2% of year-to-date revenue share, followed by lowes.com at 25.6% and acehardware.com at 16.3%, while menards.com (11.9%) and homedepot.com (5.0%) round out the mix. The brand's average product price sits at $25.35, with the most recent month tracking slightly higher at $25.80, up 2.2% over the measured period. Revenue, however, has softened, slipping 3.2% month over month and 1.7% across the tracked window. That combination of rising prices and easing revenue points to a brand holding pricing power while facing modest volume pressure in a highly channel-concentrated market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Oregon on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Oregon.
BY REVENUE
Oregon sells 56% online and 44% offline. Online runs through 3 channels; offline through 3.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 1.67M ratings on 5 channels, Oregon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.67M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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