GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Home Depot, Menards, Ace Hardware and Amazon from January 1 to July 31, 2026 shows Ariens generating more than half of its revenue at a single retailer, with lowes.com commanding a 53.2% share. Home Depot (16.2%) and Menards (16.0%) follow closely, while Ace Hardware (7.6%) and Amazon (7.0%) round out a concentrated channel mix. Revenue ticked up 3.7% month over month in the most recent period, though it remains down 11.3% across the tracked window. Pricing tells a different story: the average selling price climbed 11.9% month over month to $410.56 and is up 34.2% overall, well above the $234.45 year-to-date average. That divergence points to a shifting sales mix toward higher-ticket items, with premium listings such as the Deluxe 30 in. 301cc two-stage snow blower at $1,899.00 anchoring the top end at Home Depot.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 28% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Ariens on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ariens.
BY REVENUE
Ariens sells 28% online and 72% offline. Online runs through 3 channels; offline through 3. Online share has moved from 46% in Mar to 32% in Jul.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 91K ratings on 5 channels, Ariens averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 91K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$100.04
Price
$257K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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