GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Ariens generated the bulk of its offline sales through Lowe's, with the family-owned, privately held brand capturing 45.5% of in-store revenue share year-to-date, followed by homedepot.com at 19.4%, menards.com at 15.5%, acehardware.com at 12.1%, and Amazon at 7.5%. Across in-store channels tracked from January 1 to June 30, 2026, revenue declined 15.1% over the period, with the most recent month falling 14.4% versus the prior month. Meanwhile, the average product price climbed sharply, rising 65.5% overall and 20.0% month-over-month to reach $366.99, well above the $186.40 blended average. This combination of falling revenue and rising average price suggests a shift in sales mix toward higher-priced units. The pricing spread is notable given top offerings ranging from sub-$100 replacement parts on Amazon to zero-turn riding mowers exceeding $3,800 at Lowe's.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 65% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Ariens on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ariens.
BY REVENUE
Ariens sells 30% online and 70% offline. Online runs through 3 channels; offline through 3.
Online
30%
70%
Offline
Online channels
30%
Offline channels
70%
BY REVIEW COUNT
Across 91K ratings on 5 channels, Ariens averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 91K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$100.82
Price
$210K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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