Grips Intelligence in-store data tracked across Amazon, lowes.com and homedepot.com from January 1 to August 31, 2026 shows Simpson, a brand under Electrolux (Nasdaq Stockholm: ELUX B), holding a broadly distributed presence with no single retailer dominating. Amazon leads with 42.3% of year-to-date revenue, followed by lowes.com at 34.1% and homedepot.com at 23.0%. The average product price sits at $246.33 across the period, though pricing has trended upward by 10.3%, reaching $272.51 in the most recent month after an 8.1% month-over-month gain. Revenue, however, has moved in the opposite direction, falling 21.5% over the tracked window and declining a further 7.0% in the latest month. That divergence between rising prices and softening revenue is the clearest signal in the data, suggesting volume pressure rather than a pricing problem.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Simpson on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Simpson.
BY REVENUE
Simpson sells 74% online and 26% offline. Online runs through 3 channels; offline through 2.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 623K ratings on 3 channels, Simpson averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 623K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$911.56
Price
$1.64M
Revenue
$1,430.01
Price
$1.27M
Revenue
$663.99
Price
$633K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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