GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, lowes.com and homedepot.com from January 1 to September 30, 2026, Simpson — a brand within Electrolux (Nasdaq Stockholm: ELUX B) — carried an average product price of $244.99. Amazon accounted for the largest slice of year-to-date revenue at 41.4%, followed closely by lowes.com at 35.3%, with homedepot.com contributing the remaining 22.8%. That distribution leaves the brand's performance unusually balanced across its three tracked retailers, with no single channel dominating sales. Momentum, however, has softened: revenue fell 18.4% month-over-month and is down 23.9% across the measured period. Pricing has followed a similar path, with the average price easing to $238.85, an 8.5% monthly decline and a 4.0% drop overall.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Simpson on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Simpson.
BY REVENUE
Simpson sells 74% online and 26% offline. Online runs through 3 channels; offline through 2.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 579K ratings on 3 channels, Simpson averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 579K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$904.66
Price
$1.68M
Revenue
$1,419.73
Price
$1.28M
Revenue
$639.99
Price
$638K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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