GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, TruFuel generated the majority of its revenue through Ace Hardware, which commanded a dominant 56.7% revenue share from January to April 2026, followed by Lowe's at 20.6% and Menards at 17.7%. The brand's average product price during this period stood at $16.88, reflecting a competitive positioning within the market. Notably, TruFuel experienced impressive revenue growth of 202.9% over the tracked timeframe, signaling strong momentum and rising consumer demand. Amazon and Home Depot accounted for a combined 5.1% of revenue share, suggesting TruFuel's sales remain heavily concentrated among traditional hardware retailers. This distribution pattern highlights the brand's deep alignment with the hardware and home improvement channel rather than general e-commerce platforms.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 203% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for TruFuel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for TruFuel.
