GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking acehardware.com, menards.com, lowes.com, Amazon, and homedepot.com from January to February 2026, TruFuel demonstrates a highly concentrated retail footprint, with acehardware.com commanding a dominant 70.9% share of the brand's online revenue. Menards.com follows as a distant second at 14.8%, while major retailers like Lowe's, Amazon, and Home Depot collectively account for just 14.3% of revenue share. The brand's average product price sits at $18.08, with pricing trending upward by 4.4% over the tracked period. Overall revenue grew 13.6% during the observed timeframe, signaling healthy demand momentum despite a month-over-month dip of 8.4%. TruFuel's heavy reliance on Ace Hardware as its primary online sales channel presents both a strategic advantage in niche retail positioning and a potential diversification opportunity across larger home improvement platforms.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 14% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for TruFuel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for TruFuel.
