GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Ace Hardware, Lowe's, Menards, Home Depot and Amazon, TruFuel — a brand under Calumet, Inc. (NASDAQ: CLMT) — shows a heavily concentrated retail footprint. Ace Hardware alone accounts for 48.5% of year-to-date revenue, with Lowe's at 28.8% and Menards at 19.5%, meaning just three retailers drive roughly 97% of tracked sales. Home Depot (1.9%) and Amazon (1.4%) remain marginal by comparison, underscoring how dependent the brand is on the hardware-cooperative and home-improvement aisle. Revenue has been under pressure, falling 8.0% month-over-month in the most recent period and 20.6% across the June–August timeseries window. Pricing, meanwhile, has held firm at an average product price of $17.26 — up 0.9% over the period — suggesting the decline is volume-driven rather than a function of discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for TruFuel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for TruFuel.
BY REVIEW COUNT
Across 423K ratings on 5 channels, TruFuel averages 4.8★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.8
/ 5
From 423K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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