GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Ace Hardware, Lowe's, Menards, Home Depot and Amazon, TruFuel — a brand under Calumet, Inc. (NASDAQ: CLMT) — generated nearly half of its year-to-date revenue at Ace Hardware, which held a 48.0% share. Lowe's followed at 29.5% and Menards at 19.2%, meaning the top three retailers together accounted for roughly 97% of sales, while Home Depot (2.0%) and Amazon (1.3%) remained marginal. Revenue softened over the measured period, falling 12.4% month-over-month and 19.3% overall across the July–September timeseries window. Pricing held comparatively steady, with an average product price of $17.49 and a recent monthly figure of $17.75, down just 0.1% sequentially and 1.2% overall. The combination of steep revenue declines against near-flat pricing suggests volume pressure rather than discounting is driving the brand's recent trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for TruFuel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for TruFuel.
BY REVIEW COUNT
Across 432K ratings on 5 channels, TruFuel averages 4.8★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.8
/ 5
From 432K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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