GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026 (January–March), TruFuel holds a dominant revenue share at Ace Hardware (65.0%), far outpacing its next largest retail partners Menards (15.4%) and Lowe's (13.5%), while Amazon and Home Depot account for a combined 6.1%. The brand's average product price during this period stood at $17.05 across all tracked retailers. Notably, TruFuel experienced strong revenue momentum with 69.0% overall growth within the quarter. Despite this revenue surge, average pricing saw an 11.0% decline over the same period, suggesting increased volume-driven sales or promotional activity. These trends position TruFuel as a brand with concentrated retail strength and accelerating sell-through across major home improvement channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 69% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for TruFuel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for TruFuel.
