GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to June 30, 2026 across Ace Hardware, Lowe's, Menards, Home Depot, and Amazon, TruFuel—owned by parent company Calumet, Inc. (NASDAQ: CLMT)—saw overall revenue grow 3.1% during the period at an average product price of $17.11. Grips Intelligence data shows Ace Hardware dominated the brand's channel mix with a 50.2% revenue share, more than the combined 46.1% held by Lowe's (26.7%) and Menards (19.4%). Home Depot and Amazon trailed significantly, contributing just 1.9% and 1.8% respectively. The average product price climbed 5.6% over the tracked window, reaching $17.62 in the most recent month. These figures reflect the brand's offline retail performance as measured by Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for TruFuel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for TruFuel.
BY REVIEW COUNT
Across 394K ratings on 5 channels, TruFuel averages 4.8★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.8
/ 5
From 394K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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