GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 through July 31, 2026 across Home Depot and Menards, Troy-Bilt — a brand under Stanley Black & Decker (NYSE: SWK) — generated an average product price of $410.55. Home Depot dominated the brand's retail footprint with a 75.5% revenue share, while Menards accounted for the remaining 24.0%. Momentum weakened sharply over the May-to-July window, with revenue falling 53.2% overall and dropping 35.6% in the most recent month alone. Average selling price followed a similar trajectory, declining 23.9% across the period to $346.57 after a 12.6% month-over-month decrease. The steep price compression alongside falling revenue suggests seasonal demand normalization paired with meaningful discounting pressure at the shelf.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 53% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 25% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Troy-Bilt on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Troy-Bilt.
BY REVENUE
Troy-Bilt sells 76% online and 24% offline. Online runs through 1 channel; offline through 1.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 61K ratings on 2 channels, Troy-Bilt averages 4.1★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.1
/ 5
From 61K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3,420.05
Price
$2.88M
Revenue
$3,364.67
Price
$2.86M
Revenue
$3,530.56
Price
$2.52M
Revenue
$2,987.60
Price
$1.28M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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