GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across tracked retailers, Troy-Bilt generates the vast majority of its online revenue through homedepot.com, which accounts for approximately 84.7% of its revenue share, with menards.com capturing the remaining 15.2%. The brand's average product price during this period stood at $384.65, though pricing trended downward with a notable 25.7% decrease over the observed timeframe. Revenue also experienced a significant decline, dropping 13.2% overall between December 2025 and February 2026, reflecting typical seasonal softness in the outdoor power equipment market during winter months. Troy-Bilt's top-performing listings on Home Depot are concentrated in the riding lawn mower segment, with individual product prices ranging from approximately $956 to over $3,400. These trends suggest that Troy-Bilt's online retail strategy remains heavily reliant on a single dominant channel, presenting both a strength in partnership depth and a potential risk in channel diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 13% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 26% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Troy-Bilt on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Troy-Bilt.
BY REVENUE
$3,437.93
Price
$512K
Revenue
$2,997.32
Price
$357K
Revenue
$956.49
Price
$231K
Revenue