GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 across Home Depot and Menards shows Troy-Bilt, a brand of Stanley Black & Decker (NYSE: SWK), concentrating the vast majority of its sales at a single retailer. Home Depot accounted for 75.5% of year-to-date revenue, with Menards contributing the remaining 23.8%. The brand's average product price stood at $404.17 for the period, up 7.3% over the tracked months even as the most recent monthly reading eased 1.1% to $359.60. Revenue, however, trended lower, falling 10.6% overall and dropping 36.2% in the latest month versus the prior one. That combination of rising prices and softening revenue points to a seasonal demand pullback rather than a pricing problem heading into the back half of the year.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Troy-Bilt on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Troy-Bilt.
BY REVENUE
Troy-Bilt sells 75% online and 25% offline. Online runs through 1 channel; offline through 1.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 60K ratings on 2 channels, Troy-Bilt averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 60K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3,375.06
Price
$3.2M
Revenue
$3,419.54
Price
$2.28M
Revenue
$3,511.30
Price
$2.14M
Revenue
$2,096.55
Price
$1.6M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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