GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Home Depot and Menards from January 1 to June 30, 2026, Troy-Bilt—owned by Stanley Black & Decker (NYSE: SWK)—commanded an average product price of $414.03, with revenue declining 18.4% over the tracked period. Home Depot dominated the channel mix at 77.0% of revenue share, while Menards accounted for the remaining 22.6%. Momentum weakened further into Q2, with revenue dropping 27.4% month-over-month and average price falling 12.9% to $396.50. This dual pressure on both volume and pricing points to softening demand across Troy-Bilt's in-store retail footprint during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Troy-Bilt on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Troy-Bilt.
BY REVENUE
Troy-Bilt sells 77% online and 23% offline. Online runs through 1 channel; offline through 1.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 62K ratings on 2 channels, Troy-Bilt averages 4.1★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.1
/ 5
From 62K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3,416.34
Price
$2.72M
Revenue
$3,357.28
Price
$2.58M
Revenue
$3,497.93
Price
$1.95M
Revenue
$2,987.39
Price
$1.13M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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