GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking in-store performance from January 1 to June 30, 2026 across Ace Hardware, Amazon, Menards, and Lowe's, Old English—a brand of London-listed Reckitt Benckiser Group (LON: RKT)—saw overall revenue edge up 0.6% while its average product price climbed a notable 17.9% to $6.96. In 2025, Reckitt Benckiser Group's revenue was 14.21 billion, an increase of 0.25% compared to the previous year's 14.17 billion. Grips Intelligence data shows Ace Hardware led distribution with a 33.1% revenue share, followed by Amazon at 25.4%, ahead of Menards at 22.2% and Lowe's at 18.9%. In the most recent tracked period, the average price rose 8.6% month-over-month to $7.98, underscoring sustained pricing momentum. Together, these Grips Intelligence figures point to a brand leaning on price gains rather than volume to hold its footing across its four key retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 18% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Old English on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Old English.
BY REVENUE
Old English sells 29% online and 71% offline. Online runs through 3 channels; offline through 3.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 265K ratings on 4 channels, Old English averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 265K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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