GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Old English generated an average product price of $6.57 across tracked retailers between January and March 2026. The brand's revenue distribution reveals acehardware.com as the leading retail channel with a 32.2% share, followed by Amazon at 27.1% and menards.com at 24.3%, while lowes.com accounted for 15.8% of total revenue. Notably, Old English experienced an impressive 18.6% month-over-month revenue surge during the tracked period, signaling strong consumer demand. Despite this growth spike, the brand's average price saw a 3.0% overall decline across the quarter, suggesting increased promotional activity or competitive pricing pressure. With its revenue spread relatively evenly across four major retailers, Old English demonstrates a well-diversified retail presence in the home improvement and general e-commerce space.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 0% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Old English on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Old English.
