GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Ace Hardware, Amazon, Lowe's and Menards from January 1 to August 31, 2026 shows Old English—a brand under Reckitt Benckiser Group plc (LSE: RKT)—maintaining an average product price of $7.69. Revenue distribution is notably balanced, with acehardware.com leading at a 30.3% share, closely trailed by Amazon at 29.0%, while lowes.com and menards.com contribute 22.5% and 17.9% respectively. Revenue has climbed 20.6% over the tracked period, though the most recent month registered a slight 1.7% dip versus the prior month. Pricing has been more volatile at the monthly level, with the latest average price of $8.04 falling 10.8% month-over-month even as prices sit 0.7% above where they started. The lack of a dominant single retailer suggests Old English relies on broad distribution rather than concentrated channel strength.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 25% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Old English on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Old English.
BY REVENUE
Old English sells 41% online and 59% offline. Online runs through 2 channels; offline through 3. Online share has moved from 35% in Apr to 48% in Aug.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVIEW COUNT
Across 270K ratings on 4 channels, Old English averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 270K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$35.61
Price
$43K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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