GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Old English generated the majority of its revenue share across four key retailers between January and April 2026, with acehardware.com leading at 32.9%, followed by Amazon at 27.0%, menards.com at 24.4%, and lowes.com at 15.2%. The brand's average product price during this period stood at $6.62, reflecting accessible price positioning in its category. Notably, Old English experienced strong revenue growth of 20.4% over the tracked period, signaling increasing consumer demand. Average pricing also trended upward, rising 4.8% overall, suggesting the brand has been able to command higher prices without dampening sales momentum. This combination of broad retail distribution, robust revenue growth, and rising average prices points to a healthy competitive position for Old English heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 22% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Old English on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Old English.
BY REVENUE
Old English sells 30% online and 70% offline. Online runs through 2 retailers; offline through 3.
Online
30%
70%
Offline
Online channels
30%
Offline channels
70%
BY REVIEW COUNT
Across 209K ratings on 4 retailers, Old English averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 209K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
