GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Old English generated the majority of its revenue share across four key retailers between January and April 2026, with acehardware.com leading at 32.9%, followed by Amazon at 27.0%, menards.com at 24.4%, and lowes.com at 15.2%. The brand's average product price during this period stood at $6.62, reflecting accessible price positioning in its category. Notably, Old English experienced strong revenue growth of 20.4% over the tracked period, signaling increasing consumer demand. Average pricing also trended upward, rising 4.8% overall, suggesting the brand has been able to command higher prices without dampening sales momentum. This combination of broad retail distribution, robust revenue growth, and rising average prices points to a healthy competitive position for Old English heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 20% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Old English on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Old English.
