GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering 1 January to 31 July 2026 across four tracked retail channels — acehardware.com, Amazon, lowes.com and menards.com — shows Old English, a brand under Reckitt Benckiser Group plc (LSE: RKT), holding a notably balanced distribution footprint. Ace Hardware leads with 31.8% of year-to-date revenue share, followed by Amazon at 26.8%, Lowe's at 21.5% and Menards at 19.7%, leaving no single channel dominant. Revenue momentum has been positive, climbing 20.8% month-over-month in the most recent period and 17.4% overall across the May-to-July timeseries window. Pricing has moved higher in parallel, with the average price reaching $9.04 in the latest month — a 13.1% monthly increase and 23.0% gain over the period — against a year-to-date average product price of $7.41. That combination of rising revenue alongside a materially higher average selling price suggests premiumization or reduced promotional depth rather than volume-led growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 23% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Old English on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Old English.
BY REVENUE
Old English sells 35% online and 65% offline. Online runs through 2 channels; offline through 3. Online share has moved from 1% in Mar to 50% in Jul.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 215K ratings on 4 channels, Old English averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 215K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
