GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking acehardware.com, Amazon, menards.com, and lowes.com from January to February 2026, Old English maintains a diversified retail presence with acehardware.com leading revenue share at 30.7%, followed closely by Amazon at 27.3% and menards.com at 24.1%. The brand's average product price sits at a competitive $6.60, though pricing has seen a notable 8.4% decline over the tracked period. Revenue experienced a 15.9% month-over-month drop, signaling potential seasonal softening or shifting consumer demand. Lowes.com accounts for the remaining 17.3% of revenue share, rounding out a relatively balanced distribution across all four major home improvement and e-commerce retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Old English on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Old English.
