GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, Formula 88 posted a soft first half of 2026, with revenue declining 21.5% over the tracked period spanning January 1 to June 30, 2026 across Lowe's, Home Depot, and Amazon. Lowe's dominated the brand's channel mix, accounting for 72.9% of revenue, while Home Depot contributed 22.0% and Amazon just 5.0%. The brand's average product price held at roughly $9.16, though pricing eased about 3.6% over the period. Momentum remained negative into the second quarter, with revenue dropping 15.0% versus the prior month. Together, these trends point to concentrated retail dependence and continued pressure on both volume and pricing heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Formula 88 on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Formula 88.
BY REVENUE
Formula 88 sells 27% online and 73% offline. Online runs through 2 channels; offline through 1.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 3.35K ratings on 3 channels, Formula 88 averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 3.35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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