GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence tracking lowes.com, homedepot.com, and Amazon between January 1 and September 30, 2026, Formula 88 shows a clearly concentrated retail footprint. Lowe's accounts for 62.1% of year-to-date revenue, with Home Depot adding 29.5% and Amazon trailing at just 8.4%, leaving the brand heavily dependent on a single retail partner. Momentum has been positive through the third quarter, with revenue up 20.6% over the July–September window and the most recent month alone growing 13.6%. Pricing has moved even faster, with the average selling price climbing 23.2% across the quarter to $11.28, despite a 7.0% month-over-month dip. That recent figure sits well above the $9.88 year-to-date average price, suggesting mix or pricing shifts are contributing meaningfully to the brand's revenue gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 23% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Formula 88 on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Formula 88.
BY REVENUE
Formula 88 sells 38% online and 62% offline. Online runs through 2 channels; offline through 1.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 3.95K ratings on 3 channels, Formula 88 averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 3.95K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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