GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Lowes.com, and Menards.com from January to February 2026, Scotchgard maintains a strong digital retail presence with Amazon commanding a dominant 93.6% share of the brand's online revenue. The brand's average product price sits at $16.59, though pricing has seen a downward trend with an 8.8% decrease over the tracked period. Scotchgard experienced a notable 31.7% decline in overall revenue during this window, signaling potential seasonal softness or shifting consumer demand. Beyond Amazon, Lowes.com holds a distant second place at 4.4% revenue share, followed by Menards.com at 1.3%, highlighting the brand's heavy reliance on a single marketplace. These insights suggest that diversifying retail channel strategy could be a key growth opportunity for Scotchgard moving forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 32% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Scotchgard on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Scotchgard.
