GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, Lowes.com, and Menards.com, Scotchgard demonstrates strong dominant positioning with Amazon commanding an overwhelming 91.6% of total revenue share. The brand experienced impressive revenue growth of 45.3% over the tracked period, signaling robust consumer demand. Average product pricing sits at $16.67, with a 7.6% overall price increase suggesting strengthening brand pricing power without dampening sales momentum. Lowes.com and Menards.com account for the remaining 6.2% and 1.6% of revenue share respectively, indicating significant concentration in a single retail channel. The combination of rising prices and accelerating revenue growth points to a healthy market position for Scotchgard heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 50% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 8% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Scotchgard on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Scotchgard.
BY REVENUE
Scotchgard sells 92% online and 8% offline. Online runs through 1 retailer; offline through 3.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 1.05M ratings on 3 retailers, Scotchgard averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 1.05M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
