GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering Q1 2026 (January–March) across Amazon, Lowes.com, and Menards.com, Scotchgard maintains a dominant retail presence with Amazon commanding a striking 92.5% share of the brand's total revenue. The brand's average product price during this period stood at $16.54, reflecting a modest 3.1% month-over-month price increase in the most recent month tracked. Despite this pricing uptick, Scotchgard experienced an overall revenue decline of 8.3% across the quarter, though a notable 17.9% month-over-month revenue rebound signals potential recovery momentum. Lowes.com and Menards.com account for the remaining revenue share at 5.4% and 1.3% respectively, underscoring Scotchgard's heavy reliance on a single dominant retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 8% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Scotchgard on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Scotchgard.
