GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Amazon, lowes.com and menards.com, Scotchgard — a brand of 3M (NYSE: MMM) — commands an average product price of $17.45. Amazon dominates the brand's channel mix at 89.2% of year-to-date revenue, leaving lowes.com with 8.9% and menards.com with just 1.3%. Revenue momentum has softened, falling 9.1% month-over-month and 7.3% across the June–August timeseries window. Pricing, by contrast, has held remarkably steady, with the average price of $17.55 slipping only 0.2% month-over-month and 0.1% over the period. That combination of stable pricing against declining revenue points to volume-driven softness rather than discounting pressure, alongside a heavy concentration risk tied to a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Scotchgard on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Scotchgard.
BY REVENUE
Scotchgard sells 91% online and 9% offline. Online runs through 2 channels; offline through 3. Online share has moved from 10% in Apr to 93% in Aug.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 1.05M ratings on 3 channels, Scotchgard averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.05M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.07
Price
$841K
Revenue
$23.80
Price
$604K
Revenue
$37.00
Price
$462K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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