GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon, lowes.com and menards.com, Scotchgard — a brand of 3M Company (NYSE: MMM) — carried an average product price of $16.04. Amazon dominated the brand's footprint with 89.6% of year-to-date revenue, leaving lowes.com at 8.5% and menards.com at a marginal 1.3%. Momentum has been negative, with revenue down 15.8% over the tracked period and a 9.0% month-over-month decline in the most recent reading. Pricing softened alongside volume, as the average selling price slipped 4.6% overall to $15.75, including a 1.7% month-over-month dip. The combination of falling prices and falling revenue suggests discounting has not been enough to offset weakening demand, while the heavy Amazon concentration leaves the brand exposed to shifts on a single platform.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Scotchgard on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Scotchgard.
BY REVENUE
Scotchgard sells 92% online and 8% offline. Online runs through 2 channels; offline through 3.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 1.29M ratings on 3 channels, Scotchgard averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.29M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.86
Price
$1.43M
Revenue
$20.66
Price
$665K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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