GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Odor Genie from January 1 to August 31, 2026 across Home Depot, Menards, Ace Hardware and Lowe's, showing a brand with concentrated retail distribution. Home Depot accounts for 46.6% of year-to-date revenue, with Menards close behind at 39.1%, meaning the two banners together drive more than 85% of sales. Ace Hardware contributes 12.4% while Lowe's remains marginal at 1.9%, pointing to a clear expansion opportunity at the latter. Revenue has climbed 24.3% over the June–August window, including 2.9% month-over-month growth in the most recent period, according to Grips Intelligence. Pricing has held steady around a $3.82 average, edging up 0.9% overall to $3.86 in the latest month, suggesting the growth is volume-led rather than price-driven for the brand, which sits within employee-owned W.M. Barr & Company.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 24% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Odor Genie on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Odor Genie.
BY REVENUE
Odor Genie sells 45% online and 55% offline. Online runs through 2 channels; offline through 2. Online share has moved from 61% in Apr to 44% in Aug.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 7.5K ratings on 4 channels, Odor Genie averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 7.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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