GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through July 31, 2026 across Home Depot, Menards, Ace Hardware, and Lowe's, Odor Genie shows a heavily concentrated retail footprint. Home Depot alone accounts for 50.0% of year-to-date revenue, with Menards contributing another 36.7%, meaning roughly nine of every ten dollars flow through just two retail partners. Ace Hardware adds 11.6% while Lowe's trails at just 1.8%, pointing to clear expansion headroom at the latter. Momentum has been strong in the most recent stretch, with revenue up 35.8% between May and July 2026 and a 20.8% month-over-month gain in the latest period, even as the brand — a W.M. Barr & Company label — saw average price slip 6.4% to $3.70. With an average product price of $3.86 year to date, the growth appears to be driven more by unit volume and promotional pricing than by pricing power.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 36% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Odor Genie on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Odor Genie.
BY REVENUE
Odor Genie sells 52% online and 48% offline. Online runs through 2 channels; offline through 2. Online share has moved from 65% in Mar to 40% in Jul.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 7.4K ratings on 4 channels, Odor Genie averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 7.4K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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