According to in-store data from Grips Intelligence, OdoBan generated the vast majority of its revenue through Amazon, which accounted for 83.3% of total revenue share across tracked retailers — including acehardware.com, homedepot.com, and lowes.com — between January and May 2026. The brand's average product price stood at $16.50, though pricing trended downward with an 8.0% decrease over the observed period. Despite the price decline, OdoBan demonstrated solid topline momentum with overall revenue growing 6.3% during the same timeframe. Ace Hardware emerged as the second-largest channel at 8.2% revenue share, followed by Home Depot at 5.4% and Lowe's at 3.1%, indicating a highly Amazon-concentrated distribution strategy. This pricing and channel mix suggests OdoBan is leveraging competitive pricing on Amazon to drive volume while maintaining a smaller but notable presence across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for OdoBan on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for OdoBan.
BY REVENUE
OdoBan sells 90% online and 10% offline. Online runs through 3 channels; offline through 1. Online share has moved from 40% in Jan to 92% in May.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 1.89M ratings on 4 channels, OdoBan averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.89M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.97
Price
$444K
Revenue
$33.37
Price
$323K
Revenue
$18.64
Price
$164K
Revenue
$18.95
Price
$151K
Revenue
$9.98
Price
$146K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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