GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com, lowes.com and menards.com from January 1 to September 30, 2026 shows Goo Gone, a brand of PurposeBuilt Brands, concentrating the bulk of its sales in a single outlet. Amazon alone accounts for 73.5% of year-to-date revenue, far ahead of acehardware.com at 13.5%, lowes.com at 9.9% and menards.com at 2.7%. The average product price sits at $12.60 across the tracked period, with the latest monthly reading slightly higher at $12.92 but down 1.8% overall. Revenue momentum softened in the July–September window, falling 8.2% month over month and 8.1% across the quarter. That combination of heavy marketplace dependence and a mild pricing decline suggests the brand's near-term growth hinges on diversifying beyond its dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Goo Gone on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Goo Gone.
BY REVENUE
Goo Gone sells 76% online and 24% offline. Online runs through 2 channels; offline through 3.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 1.36M ratings on 4 channels, Goo Gone averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.36M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$17.93
Price
$1.89M
Revenue
$14.99
Price
$793K
Revenue
$22.10
Price
$644K
Revenue
$21.99
Price
$586K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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