Oklahoma Joe's

Oklahoma Joe's Market Overview

According to in-store data from Grips Intelligence spanning January 1 through July 31, 2026 across Lowe's, Amazon, Home Depot and Menards, Oklahoma Joe's revenue declined 5.7% over the tracked period, including an 8.7% month-over-month drop in the most recent period. Distribution is concentrated but not dependent on a single retailer: Lowe's leads with a 37.4% revenue share, followed by Amazon at 31.2% and Home Depot at 23.5%, while Menards accounts for the remaining 7.9%. Pricing has softened materially, with the average selling price falling 10.8% over the period to roughly $40.88, including a 12.0% month-over-month decrease. The brand's blended average product price of $41.43 reflects a wide assortment spread, ranging from sub-$5 accessory items at Menards to premium units priced above $800 at Home Depot and on Amazon. Taken together, the Grips Intelligence data points to a demand environment where falling realized prices are compounding, rather than offsetting, the recent revenue contraction.