GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Amazon, Home Depot, and Menards from January to March 2026, Oklahoma Joe's generated the majority of its revenue through Lowe's, which commanded a dominant 56.7% revenue share. Amazon followed as the second-largest retail channel at 25.3%, while Home Depot and Menards accounted for 13.7% and 4.3% respectively. The brand's average product price during this period stood at $59.02, reflecting a diverse portfolio spanning multiple price tiers across its retail partners. Notably, Lowe's and Amazon together represented over 80% of Oklahoma Joe's total revenue share, underscoring the brand's heavy reliance on these two key retail channels for its market presence.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 54% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 59% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Oklahoma Joe's on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Oklahoma Joe's.
BY REVENUE
$849.86
Price
$49K
Revenue
$781.65
Price
$38K
Revenue
$466.41
Price
$38K
Revenue
$723.23
Price
$25K
Revenue
