GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Oklahoma Joe's across Amazon, Lowe's, Home Depot and Menards from January 1 to September 30, 2026, showing an average product price of $41.06. Revenue share is tightly contested at the top, with Amazon leading at 33.9%, followed closely by lowes.com at 31.5% and homedepot.com at 25.9%, while menards.com trails at 8.6%. The near-even split between the three leading retailers signals limited channel concentration risk but also no clear dominant sales partner. Momentum weakened sharply in the third quarter, with revenue falling 38.8% month-over-month and 44.8% across the tracked period. Average selling price followed the same trajectory, slipping 30.9% month-over-month to $30.20 and finishing 25.0% below where it started.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 45% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 25% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Oklahoma Joe's on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Oklahoma Joe's.
BY REVENUE
Oklahoma Joe's sells 69% online and 31% offline. Online runs through 3 channels; offline through 2. Online share has moved from 65% in May to 64% in Sep.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 217K ratings on 4 channels, Oklahoma Joe's averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 217K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$557.96
Price
$390K
Revenue
$612.24
Price
$355K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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