Oklahoma Joe's

Oklahoma Joe's Market Overview

According to Grips Intelligence in-store data from January to April 2026, Oklahoma Joe's generated the majority of its revenue through Lowe's, which accounted for 53.1% of total revenue share across tracked retailers including Amazon, Home Depot, and Menards. The brand's average product price during this period stood at $49.48, reflecting a diverse portfolio spanning a wide price range. Notably, Oklahoma Joe's experienced strong momentum with revenue growing 37.6% over the tracked period, signaling increasing consumer demand. Amazon captured the second-largest revenue share at 25.8%, followed by Home Depot at 15.4% and Menards at 5.7%, indicating a well-distributed but Lowe's-dominant retail strategy. This retail concentration at Lowe's, combined with accelerating revenue growth, positions Oklahoma Joe's as a brand with significant upward trajectory heading into the peak grilling season.