GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Amazon, Home Depot and Menards from January 1 to August 31, 2026, Oklahoma Joe's revenue is distributed across a notably balanced retail footprint. Lowe's leads with a 34.0% revenue share, followed closely by Amazon at 33.0% and Home Depot at 24.9%, while Menards accounts for the remaining 8.1%. Across the tracked period, the brand's average product price sits at $42.76, reflecting a mix that spans high-ticket units and low-cost consumables. Momentum softened over the summer months, with revenue falling 10.0% month-over-month and 17.2% across the June–August window. Pricing moved in the opposite direction late in the period, climbing 8.2% month-over-month to $44.90 even as the average price finished 4.2% below where it started.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Oklahoma Joe's on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Oklahoma Joe's.
BY REVENUE
Oklahoma Joe's sells 70% online and 30% offline. Online runs through 3 channels; offline through 2. Online share has moved from 66% in Apr to 78% in Aug.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 220K ratings on 4 channels, Oklahoma Joe's averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 220K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$567.27
Price
$480K
Revenue
$682.42
Price
$362K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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