Oklahoma Joe's

Oklahoma Joe's Market Overview

According to Grips Intelligence data for January–February 2026, Oklahoma Joe's generates the majority of its online revenue through Lowes.com, which commands a dominant 60.9% revenue share, followed by Amazon at 24.4% and HomeDepot.com at 11.6%. The brand's average product price during this period stood at $72.42, reflecting a diverse catalog that spans entry-level accessories to premium units priced above $800 at Home Depot. Notably, the brand's average price saw a 23.4% overall increase over the trailing period beginning December 2025, suggesting a shift in sales mix toward higher-value items. Menards.com accounts for a modest 3.1% of revenue share, rounding out the four tracked retailers in the brand's online distribution footprint. These insights highlight Oklahoma Joe's heavy reliance on Lowe's as its primary digital sales channel, making retailer diversification a key area to watch going forward.