GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to April 2026, Oklahoma Joe's generated the majority of its revenue through Lowe's, which accounted for 53.1% of total revenue share across tracked retailers including Amazon, Home Depot, and Menards. The brand's average product price during this period stood at $49.48, reflecting a diverse portfolio spanning a wide price range. Notably, Oklahoma Joe's experienced strong momentum with revenue growing 37.6% over the tracked period, signaling increasing consumer demand. Amazon captured the second-largest revenue share at 25.8%, followed by Home Depot at 15.4% and Menards at 5.7%, indicating a well-distributed but Lowe's-dominant retail strategy. This retail concentration at Lowe's, combined with accelerating revenue growth, positions Oklahoma Joe's as a brand with significant upward trajectory heading into the peak grilling season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 38% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 17% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Oklahoma Joe's on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Oklahoma Joe's.
BY REVENUE
Oklahoma Joe's sells 52% online and 48% offline. Online runs through 3 retailers; offline through 2.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 169K ratings on 4 retailers, Oklahoma Joe's averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 169K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$768.18
Price
$100K
Revenue
$677.23
Price
$68K
Revenue
$706.91
Price
$54K
Revenue
$432.50
Price
$52K
Revenue
