GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to July 31, 2026, Lodge Cast Iron's tracked retail footprint runs almost entirely through a single channel, with Lowe's accounting for 99.4% of year-to-date revenue. That concentration leaves the brand's measured performance closely tied to shelf outcomes at one retail partner. Momentum softened over the observed window, with revenue down 10.9% month over month and 12.5% across the tracked period. Pricing, by contrast, held steady: the average product price sat at $33.73 year to date and $33.85 in the latest month, a 2.1% monthly increase that still left prices down just 0.4% overall. The combination of stable pricing and declining revenue points to volume, rather than discounting, as the driver of the recent decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Lodge Cast Iron on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Lodge Cast Iron.
BY REVENUE
Lodge Cast Iron sells 50% online and 50% offline. Online runs through 2 channels; offline through 1. Online share has moved from 56% in Mar to 55% in Jul.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 3.75K ratings on 1 channel, Lodge Cast Iron averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.75K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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