GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Lowes.com and HomeDepot.com from January to February 2026, Lodge Cast Iron experienced a significant revenue decline of 61.3% over the observed period, signaling notable market headwinds. The brand's average product price settled at $31.91, reflecting a 10.2% overall decrease despite a brief 11.2% month-over-month price uptick in the most recent period. Lowes.com dominates Lodge Cast Iron's online retail distribution, commanding a striking 97.9% revenue share compared to just 2.1% for HomeDepot.com. This heavy reliance on a single retailer presents both a concentration risk and a potential growth opportunity should the brand expand its HomeDepot.com presence. The combination of falling revenue and declining average prices suggests Lodge Cast Iron may be facing increased competitive pressure or shifting consumer demand in the home improvement e-commerce space.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 61% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Lodge Cast Iron on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Lodge Cast Iron.