GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to April 2026 across retailers including Lowes, Ace Hardware, Amazon, Menards, and Home Depot, Kingsford demonstrated strong market momentum with revenue growing 72.9% over the observed period. Lowes.com led as the dominant retail channel, capturing 39.1% of Kingsford's revenue share, followed closely by Ace Hardware at 30.4% and Amazon at 23.6%. The brand maintained an accessible average product price of $13.51, even as pricing saw a modest 2.2% overall decrease during the period. Month-over-month revenue growth of 20.5% signals accelerating consumer demand heading into the peak grilling season. Together, the top three retailers accounted for over 93% of Kingsford's total revenue share, highlighting a highly concentrated distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 73% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Kingsford on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Kingsford.
BY REVENUE
Kingsford sells 27% online and 73% offline. Online runs through 3 retailers; offline through 3.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 486K ratings on 5 retailers, Kingsford averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 486K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
