GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Kingsford generated the largest share of its revenue through lowes.com (39.9%), followed by acehardware.com (29.7%) and Amazon (23.5%) during the January to May 2026 period across five tracked retailers. The brand experienced significant revenue growth of 56.1% over the tracked timeframe, signaling strong seasonal demand. Kingsford's average product price stood at $13.41, with pricing remaining relatively stable as average prices dipped only 1.2% over the period. Notably, homedepot.com and menards.com together accounted for just 6.8% of revenue share, suggesting a highly concentrated retail distribution strategy. The month-over-month revenue surge of 29.4% further underscores accelerating momentum heading into the peak grilling season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 64% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Kingsford on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Kingsford.
BY REVENUE
Kingsford sells 24% online and 76% offline. Online runs through 3 channels; offline through 3.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 536K ratings on 5 channels, Kingsford averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 536K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$261.56
Price
$44K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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