GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking five major retailers—Lowes, Ace Hardware, Amazon, Home Depot, and Menards—from January to February 2026, Kingsford maintains a strong online retail presence with an average product price of $13.88. Lowes.com dominates as Kingsford's leading online sales channel, commanding a significant 41.5% revenue share, followed by Ace Hardware at 29.1% and Amazon at 23.7%. Notably, these top three retailers collectively account for over 94% of the brand's total online revenue, leaving Home Depot (3.6%) and Menards (2.1%) with minimal share. The brand experienced a notable revenue decline of 23.3% month-over-month during the tracked period, alongside a 4.8% drop in average pricing, which may reflect seasonal demand shifts typical of the early-year period. Kingsford's heavy reliance on Lowes.com and Ace Hardware for nearly 71% of its digital revenue highlights a concentrated distribution strategy that could present both stability and risk.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 17% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Kingsford on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Kingsford.
BY REVENUE
