Home/Insights/Brands/KingsfordProduct Intelligence - 2026 YTD USA

Kingsford

700K+

Products Sold, Jan to Sep 2026

4,600+

# Offline Stores

$13.05

Avg. Price

4.6

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Kingsford Market Overview

Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Lowe's, Ace Hardware, Amazon, Menards and Home Depot shows Kingsford, a brand of The Clorox Company (NYSE: CLX), concentrating nearly 95% of its revenue in just three retailers. Lowes.com leads with a 36.1% revenue share, followed closely by acehardware.com at 29.8% and Amazon at 28.9%, while menards.com (3.1%) and homedepot.com (2.1%) remain marginal contributors. Revenue has softened over the tracked period, falling 23.0% overall and declining a further 6.5% month over month in the most recent period. Pricing has moved in the opposite direction, with the average product price rising 3.0% to $13.05 across the period despite a slight 0.7% monthly dip to $13.19. The combination of rising prices and falling revenue points to volume pressure rather than weakening price realization.

Revenue Share by Channel
Data covers Lowe's, Ace Hardware, Amazon, Menards, Home Depot

Kingsford's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 23% from Jul to Sep.

Monthly revenue

Indexed values, 0-100

Kingsford's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.

Average price

Absolute values in $

Start benchmarking for free

Kingsford's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Kingsford on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Kingsford's channels

REVENUE SHARE

Revenue distribution across tracked channels for Kingsford.

Channels by revenue share

Distribution in %

Kingsford's online vs offline revenue split

BY REVENUE

Kingsford sells 32% online and 68% offline. Online runs through 3 channels; offline through 3. Online share has moved from 24% in May to 35% in Sep.

Revenue by channel

Share of total revenue across all channels

Online

32%

68%

Offline

Online share trend

May – Sep

Online channels

32%

Amazon.com
HomeDepot.com
Lowes.com

Offline channels

68%

Lowe's stores
Ace Hardware stores
Menards stores

Kingsford's customer ratings

BY REVIEW COUNT

Across 519K ratings on 5 channels, Kingsford averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 519K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Kingsford

BY REVENUE

Amazon
Amazon
#1KINGSFORD Heavy Duty Deluxe Charcoal Chimney Starter | BBQ Chimney Starter for Charcoal Grill and Barbecues, Compact Easy to Use Chimney Starters and BBQ Grill Tools

$14.02

Price

$772K

Revenue

#2Kingsford Original Charcoal Briquettes, BBQ Charcoal for Grilling 16 Lb (Package May Vary)

$10.92

Price

$493K

Revenue

#3Kingsford Grill Tools 17” Cleaning Brush with Stainless Steel Scraper, Nylon Bristles, Bottle Opener, and Non-slip Rubber Handle| Classic Grill Brush for Cleaning Most Outdoor Grill Types

$10.15

Price

$283K

Revenue

#4Kingsford Quick Light Fire Starters | Wooden Fire Starters Made with All Natural Hardwood for Grilling, Campfires, & Outdoor Fireplaces | 32 Count Fire Starter Rolls

$12.95

Price

$105K

Revenue

#5Premium Wireless Headphones XR500

$149.99

Price

Revenue

#6Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#7Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved