GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across Lowe's, Ace Hardware, Amazon, Menards, and Home Depot, Kingsford—a brand of publicly traded Clorox (NYSE: CLX)—saw overall revenue grow 24.3% during the tracked period, with the average product price holding at $13.37. Grips Intelligence data shows Lowe's led all channels at a 39.6% revenue share, followed by Ace Hardware at 30.7% and Amazon at 23.5%, while Menards (3.8%) and Home Depot (2.4%) trailed well behind. The top three channels together accounted for nearly 94% of tracked revenue, underscoring a heavy concentration among a handful of in-store retailers. In the April–June quarter, revenue dipped 8.8% month-over-month even as the average price ticked up 1.3% to $13.28. Pricing remained remarkably stable overall, rising just 0.6% across the full data period per Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 24% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Kingsford on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Kingsford.
BY REVENUE
Kingsford sells 27% online and 73% offline. Online runs through 3 channels; offline through 3.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 612K ratings on 5 channels, Kingsford averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 612K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.83
Price
$545K
Revenue
$11.44
Price
$381K
Revenue
$9.99
Price
$218K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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