Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Lowe's, Ace Hardware, Amazon, Menards and Home Depot shows Kingsford, a brand of The Clorox Company (NYSE: CLX), concentrating nearly 95% of its revenue in just three retailers. Lowes.com leads with a 36.1% revenue share, followed closely by acehardware.com at 29.8% and Amazon at 28.9%, while menards.com (3.1%) and homedepot.com (2.1%) remain marginal contributors. Revenue has softened over the tracked period, falling 23.0% overall and declining a further 6.5% month over month in the most recent period. Pricing has moved in the opposite direction, with the average product price rising 3.0% to $13.05 across the period despite a slight 0.7% monthly dip to $13.19. The combination of rising prices and falling revenue points to volume pressure rather than weakening price realization.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Kingsford on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Kingsford.
BY REVENUE
Kingsford sells 32% online and 68% offline. Online runs through 3 channels; offline through 3. Online share has moved from 24% in May to 35% in Sep.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 519K ratings on 5 channels, Kingsford averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 519K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.02
Price
$772K
Revenue
$10.92
Price
$493K
Revenue
$10.15
Price
$283K
Revenue
$12.95
Price
$105K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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