GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes, Ace Hardware, and Menards, Off! demonstrated strong momentum with revenue growing over 210% during the tracked period. Amazon dominates as the brand's primary sales channel, commanding a significant 68.5% share of total revenue across all monitored retailers. The brand maintains an accessible average product price of $10.33, with pricing showing a slight downward trend of 4.8% over the period. Lowes.com and Acehardware.com follow as the second and third largest revenue contributors at 12.9% and 11.2% respectively, highlighting Off!'s broad retail distribution strategy. The sharp month-over-month revenue increase of 68.4% signals a strong seasonal surge likely tied to warmer weather driving consumer demand.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 210% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Off! on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Off!.
BY REVENUE
Off! sells 70% online and 30% offline. Online runs through 2 retailers; offline through 3.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 1.47M ratings on 4 retailers, Off! averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 1.47M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$13.39
Price
$643K
Revenue
$11.99
Price
$472K
Revenue
$14.29
Price
$312K
Revenue
$17.68
Price
$198K
Revenue
$6.99
Price
$150K
Revenue
