GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across four retail channels — Amazon, menards.com, lowes.com and acehardware.com — shows Off! generating an average product price of $10.15 between January 1 and September 30, 2026. Amazon dominates the brand's channel mix at 75.1% of year-to-date revenue, leaving menards.com (10.4%), lowes.com (9.5%) and acehardware.com (4.9%) to split the remaining quarter. Revenue momentum weakened notably across the July–September tracking window, falling 33.7% overall and 20.6% in the most recent month alone. Pricing moved in the opposite direction, with the average selling price climbing 7.2% over the same period to reach $10.66. The combination of rising prices and contracting revenue suggests seasonal demand decay outpacing any lift from higher-ticket, multi-pack assortments concentrated on Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 34% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Off! on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Off!.
BY REVENUE
Off! sells 77% online and 23% offline. Online runs through 2 channels; offline through 3. Online share has moved from 70% in May to 84% in Sep.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 1.49M ratings on 4 channels, Off! averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.49M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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