GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Off! generated strong revenue growth of 207.3% from January to April 2026 across four tracked retailers: Amazon, Lowes.com, Acehardware.com, and Menards.com. Amazon dominated as the leading sales channel, capturing 69.1% of Off!'s total revenue share during this period. The brand maintained an average product price of $10.48, with prices trending upward by 6.3% over the tracked timeframe. Lowes.com and Acehardware.com followed as the second and third largest retailers, holding 14.8% and 13.0% revenue share respectively. This significant revenue acceleration likely reflects seasonal demand patterns as warmer months approach, positioning Off! for continued growth heading into peak summer season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 207% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Off! on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Off!.
BY REVENUE
$13.79
Price
$328K
Revenue
$11.99
Price
$231K
Revenue
$6.99
Price
$150K
Revenue
$14.03
Price
$135K
Revenue
