Off!

Off! Market Overview

According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across Amazon, Ace Hardware, Lowe's, and Menards, Off! delivered explosive momentum, with overall revenue climbing 214.7% over the tracked period and surging 81.7% in the most recent month. Off! is a brand of privately held S.C. Johnson & Son, and Grips Intelligence data shows Amazon dominated the sales mix at 67.8% of revenue, followed by acehardware.com at 11.6%, lowes.com at 11.4%, and menards.com at 9.0%. Pricing remained accessible, with an average product price of $10.22 across the period, though average prices edged down 5.4% overall even as they ticked up 0.1% in the latest month to $10.10. This combination of triple-digit in-store growth and a heavily Amazon-weighted channel strategy positions Off! as a standout performer in the first half of 2026. All figures are sourced from Grips Intelligence.