GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com, menards.com and lowes.com from January 1 to July 31, 2026 shows Off! carrying an average product price of $10.29. Amazon dominates the brand's channel mix at 70.2% of year-to-date revenue, leaving acehardware.com (10.5%), menards.com (9.7%) and lowes.com (9.4%) to split the remainder almost evenly. Seasonality is pronounced: revenue climbed 114.1% across the May–July 2026 window, including a 17.8% month-over-month gain in the most recent period. Pricing firmed alongside demand, with the average selling price rising 3.0% over the same stretch to $10.39. Assortment leadership differs sharply by retailer, as Deep Woods aerosols and Clean Feel Picaridin multipacks anchor Amazon at $11.99–$16.56, while Menards skews toward lower-priced single units and citronella candles between $5.73 and $11.21.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 117% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Off! on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Off!.
BY REVENUE
Off! sells 71% online and 29% offline. Online runs through 2 channels; offline through 3.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 1.49M ratings on 4 channels, Off! averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.49M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.01
Price
$2.07M
Revenue
$11.99
Price
$1.55M
Revenue
$14.41
Price
$1.01M
Revenue
$6.87
Price
$739K
Revenue
$16.56
Price
$504K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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