GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to July 31, 2026 across Amazon, Lowe's, Menards, Ace Hardware and Home Depot shows Tomcat, a brand of The Scotts Miracle-Gro Company (NYSE: SMG), holding a broadly stable revenue base, with sales down just 0.3% over the tracked period. Amazon accounts for the largest slice of that revenue at 40.6%, followed by lowes.com at 20.2% and menards.com at 18.9%. Home Depot is the clear outlier, contributing only 3.9% of revenue and pointing to a meaningful distribution gap versus the brand's other retail partners. Pricing has moved higher over the period, with average selling price up 9.8% and reaching $11.78 in the most recent month after a 5.6% month-over-month gain, against a period average of $10.86. That combination of rising prices and near-flat revenue suggests unit volumes have softened even as the brand defends its top-line position.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Tomcat on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Tomcat.
BY REVENUE
Tomcat sells 50% online and 50% offline. Online runs through 3 channels; offline through 3.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 2.89M ratings on 5 channels, Tomcat averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 2.89M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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