Monterey

Monterey Market Overview

According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon, lowes.com, acehardware.com and homedepot.com, Monterey's sales remain heavily concentrated in a single channel. Amazon alone accounts for 68.2% of year-to-date revenue, with lowes.com at 15.5%, acehardware.com at 12.8% and homedepot.com trailing at just 3.4%. The brand's average product price sits at $29.53, and pricing has trended upward, rising 5.2% over the measured period to roughly $30.45. Revenue, however, has moved in the opposite direction, falling 28.1% across the June through August window, including a 22.9% month-over-month decline in the most recent period. The combination of firmer pricing and softening revenue suggests seasonal demand pressure rather than a pure pricing issue, with Sluggo-line items continuing to anchor assortments at every tracked retailer.